More Uncategorised articles

Aegis Group is in the process of creating a new international media network to integrate its £564 million a year digital and interactive advertising business under a single umbrella brand.The Isobar network will unify the 18 companies that Aegis has acquired during its push into the digital advertising market. It will operate in 19 countries… Continue reading Aegis Creates Global Network For Digital Marketing

Embattled cable provider Telewest is shaking-up its digital television packages as part of a move to temp Sky Digital customers away from the their current contracts ahead of a price rise by the satellite superpower.In addition to revamping its current crop of packages, Telewest will launch a marketing campaign specifically targeting Sky’s premium channel subscribers.… Continue reading Telewest Sets Sights On Sky Customers With New Packages

A peak of nearly 13 million football fans tuned into BBC One last night to watch Greece secure a historic 1-0 victory over Portugal in the culmination of this year’s Euro football tournament.Unofficial viewing figures from BARB show that BBC One achieved an average audience of 10.9 million and a 45.7% share during the 90-minute… Continue reading Almost 13 Million Tune In To BBC For Euro 2004 Final

The Government has ordered the BBC to redefine its £111 million a year online services following the conclusion of a wide-ranging review carried out by former Trinity Mirror chief executive, Philip Graf.The review, which was commissioned by the Department for Culture, Media and Sport, gave the Corporation four months to respond to criticism that its… Continue reading Government Orders BBC To Redefine Online Services

Pay-for-performance search firm Overture has announced a bolstering of its sales operations with the appointment of Richard Firminger as the new sales director of Overture UK, charged with accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing… Continue reading Overture Boosts Growth With New Sales Director

The Times has announced a break in publication for its weekly football supplement, The Game, replacing it with a series of special publications dedicated to a number of different sports.Topics covered by the interim titles will range from Open Golf to Test Cricket and Glorious Goodwood, kicking off on Monday 5 July with a special… Continue reading Times Calls A Halt To The Game For Summer Break

The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States.The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions, growing… Continue reading UK Lags Behind Europe And US Growth For Future

MegaPoster has secured car manufacturer Mitsubishi to launch its new Colt model with a national giant banner campaign featuring two of the company’s prime sites in Birmingham and London.The two sites will spearhead a five-banner campaign that will run throughout July and August instead of the normal one month poster period. The creative will feature… Continue reading MegaPoster Drives Expansion With Mitsubishi Campaign

Irish ITV station Ulster TV saw share prices suffer yesterday as Canadian media group CanWest completed a £60 million sale of shares in the broadcaster. The Canadian company is expected to use the cash to reduce bank debt, currently standing at a reported £1.2 billion.UTV closed at 394˝p yesterday, slipping by 6.29%, while parent company… Continue reading Sharewatch: Ulster TV Dips As CanWest Offloads Shares

Channel 4’s decision to appoint Andy Duncan, former BBC director of marketing, communications and audiences, as its new chief executive has received a warm welcome from broadcasters, agencies and advertisers.Former BBC director general, Greg Dyke, claimed that Duncan one of his best appointments during his reign at the Corporation. He said: “He was one of… Continue reading New Channel 4 Chief Executive Receives Warm Welcome