More Uncategorised articles

ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an ambitious increase of £36 million being invested in programming.The investment increase will enable the UK’s largest commercial broadcaster to double ITV2’s programme budget and launch the new ITV3 channel for older, upmarket viewers… Continue reading ITV Reveals Ambitious Multi-Channel Revenue Targets

Internet service provider Wanadoo has ended its search for a new managing director of sales and communications with the appointment of Philip Mehl, former vice president of international advertising and communications at T-Mobile.Mehl will replace former marketing head, Keith Hawkins, who left the company, then known as Freeserve, shortly before it rebranded with the backing… Continue reading Wanadoo Raids T-Mobile For Marketing Chief

ITV Sales has secured beer brand Michelob Ultra as the exclusive sponsor of the broadcaster’s forthcoming coverage of the Tour de France bicycle race.The race will be aired in July and is expected to attract high ratings as cycling enthusiasts watch to see if reigning champion Lance Armstrong can win the event for the sixth… Continue reading ITV Secures Michelob Ultra For Bike Race Sponsorship

IPC Media is reportedly planning to reduce the size of its glossy women’s monthly Marie Claire in the next few weeks in an attempt to boost the magazine’s flagging circulation.The ongoing growth of Condé Nast’s handbag-sized Glamour and the expansion of the celebrity magazine sector over the last few years have impacted badly on monthly… Continue reading IPC Scales Down Marie Claire To Boost Circulation

UBC Media, owner of Classic Gold, received a boost yesterday, announcing rising revenues for the year as a result of digital radio investments. The group’s total profit grew by 29.1% to £13.3 million, while revenue from Unique Interactive, UBC’s digital radio software division, rose by 62% (see Digital Radio Helps Boost Revenues At UBC).The company’s… Continue reading Sharewatch: Digital Radio Success Boosts UBC Share Price

Brands, along with other intangible assets such as licenses, patents and copyrights, are often the most valuable assets within a company. Stuart Whitwell of branding, strategy and development consultancy, Intangible Business, looks at how companies can leverage the true commercial value of their brands…A man goes into a shop to buy a can of baked… Continue reading NewsLine Column: Unleashing The Value Of The Brand

Mark Thompson has begun his first day as director general of the BBC by announcing a raft of internal reviews and cost-cutting measures in the run up to the Corporation’s charter review in 2006.The broadcasting chief stated that there would be reviews into the BBC’s commercial businesses, production and commissioning, as well as an investigation… Continue reading Thompson Outlines BBC’s Future In Opening Speech

Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign

The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss… Continue reading MRG Unveils High-Profile Speakers For Madrid Conference

The Association of Publishing Agencies has announced an initiative to launch a recognised system for the measurement of customer magazines in an attempt to capitalise on the success of titles which are not audited by the National Readership Survey.The APA, which is conducting the research in association with Millward Brown, states that customer magazines are… Continue reading APA Plans Measurement System For Customer Magazines