More Uncategorised articles

Outspoken Wireless Group chairman Kelvin MacKenzie has accused RAJAR of “scaremongering” after the radio ratings body estimated that electronic audience measurement could cost up to £25 million a year to operate.RAJAR’s managing director, Sally De la Bedoyere, told Broadcast magazine last week that the introduction of audiometers to measure radio audiences may cost up to… Continue reading Cost Of Electronic Measurement Causes Controversy

Commercial radio giant GWR has appointed James Smythe, former associate director of Carat Insight, as its new group head of research, replacing Rupert Steele, who is leaving to pursue consultancy work.Smythe will join GWR on 23 August, working across the radio group’s entire range of brands, which incluide Classic FM, The Mix network and digital… Continue reading GWR Appoints Former Carat Director As Research Head

Hyundai is winning the Euro 2004 sponsorship war with its on-pitch advertising gaining more exposure than any other of the tournament’s official sponsors, according to new analysis of the coverage so far.Research by Initiative Media and sponsorship data firm Margaux Matrix shows that the car manufacturer has achieved 32% more exposure through its perimeter advertising… Continue reading Hyundai Takes The Lead In Euro 2004 Sponsorship War

The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is… Continue reading Times Launches Trade Campaign Following ABC Results

Giant poster operator MegaPoster has increased its offering to advertisers by 20%, adding seven new sites to its portfolio in an effort to attract more diverse clients.The new sites in Manchester, Leeds, Sheffield, Glasgow and Liverpool bring the number of sites operated by the company to 31, each with specific properties and audiences.Commenting on the… Continue reading MegaPoster Boosts Portfolio By 20% With New Sites

Daily Mail & General Trust was seen in focus last week, announcing the withdrawal of its bid for Hollinger International’s Telegraph newspaper titles. The media group admitted that the price for the titles had risen too high for it and bidding partner, CVC Capital Partners (see Daily Mail Pulls Out Of Race For Telegraph Titles).A… Continue reading Sharewatch: Daily Mail Rises As Telegraph Bid Sidelined

UBC Media, owner of Classic Gold, today announced that it is starting to reap the benefits of the emerging digital radio market, as revenues for the year grew by 29.1% to £13.3 million.Revenue from the groups Unique Interactive unit, which supplies digital radio software to over five countries, rose by 62% for the year ending… Continue reading Digital Radio Helps Boost Revenues At UBC

Channel 4 chairman Luke Johnson is this week finalising a landmark submission to media super-regulator Ofcom on the future of the state-owned broadcaster in the multi-channel landscape.Reports suggest that Channel 4 executives believe the broadcaster will find it increasingly difficult to fulfil its public service remit in a more competitive environment without fundamental changes to… Continue reading Channel 4 Looks To Ofcom For Commercial Freedom

Prospect magazine, the London-based politics title, is to celebrate its 100th issue in July with a special edition and covermounted CD-Rom featuring 100 of its best essays and articles.The CD-Rom will feature some of the magazine’s most prominent writers, such as Samuel Huntingdon, Michael Ignatieff, Anatol Lieven, Christopher Hitchens and Timothy Garton Ash. Launched in… Continue reading Prospect Magazine Celebrates Centenary Of Culture

The BBC has secured the exclusive UK television, radio and online broadcast rights for the 2010 Winter Olympics in Vancouver and the 2012 Games, which could be held in either Paris, New York, Madrid or London.The deal, which was announced this morning, guarantees that the BBC’s coverage of the prestigious sporting event will continue beyond… Continue reading BBC Wins Olympic Broadcasting Rights To 2012