One day ahead of the latest ‘biggest match in English football history’, a sporting contest of a very different type was taking place in the MediaTel Sports Bar.The second annual MediaTel Group Sports Quiz evening was won by News International’s Rising Sun team last night, pipping the confident defending champs, Opus’ And the Winner is…… Continue reading Rising Sun Too Hot For The Opposition At Quiz Night
ITV Sales has secured snack food brand Ginsters as the broadcast sponsor of its new Saturday night entertainment programme, Simply The Best, which launches later this summer.The deal for the forthcoming series, negotiated by Starcom Motive, marks the first time Ginsters has opted for nation-wide coverage after only using ITV’s regional networks in the past.Simply… Continue reading ITV Gives Ginsters Slice Of New Entertainment Show
Clear Channel-owned outdoor specialist Adshel has signed an exclusive deal with supermarket giant Somerfield to provide point-of-sale advertising space across its 332 UK stores.The deal will see the company partner with Somerfield for the next five years, managing six-sheet panels and preparing for a multi-million pound upgrade of the supermarket chain’s stores. The deal will… Continue reading Adshel Checks Out Point Of Sale Deal With Somerfield
ITV enjoyed a good day’s trading yesterday, riding on the back of increased revenue targets and well received news that a second digital channel, ITV3, will be launched by the end of the year.The broadcasters saw its share price rise by 2.73% to 113p as it put paid to reports earlier this month that it… Continue reading Sharewatch: ITV Climbs Following Positive Results
The direct mail industry has seen impressive year on year increases in both expenditure and volume during the first quarter of 2004, according to new figures released by the Direct Mail Information Service.The latest statistics show that volume reached 1,475 million items in the three months to March, a 3.8% increase on the same quarter… Continue reading Direct Mail Gets Off To A Flying Start In 2004
Radio giant GWR saw shares rise by 3.97% yesterday to close at 262p as rumours circulated about a possible merger with rival Capital Radio. Media buyers are understood to have approving consolidation between the groups, providing the market remained segmented, with one group owning multiple formats.Capital saw a rise of 1.43% as investors warmed to… Continue reading Sharewatch: GWR Rises As Merger Rumours Resurface
Channel 4 and The Allmond Partnership have secured Alpen breakfast cereal as the multi-million pound broadcast sponsor of the new series of Wife Swap, which returns to our screens next week.The deal covers six new episodes due to be shown on Channel 4 this summer, plus a further three international episodes and seven new UK… Continue reading Channel 4 And Alpen In Bed For Wife Swap Sponsorship
BSkyB has appointed former Dixons finance director, Jeremy Darroch, as its new chief financial officer, marking the most senior management appointment to be made by James Murdoch since taking the helm of the satellite broadcaster.Darroch will join BSkyB following release negotiations with Dixons and will be appointed to the broadcaster’s board upon taking up his… Continue reading BSkyB Appoints Darroch As Chief Financial Officer
The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler Stevenson… Continue reading Barclay Brothers Take Control Of Telegraph Titles
ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an ambitious increase of £36 million being invested in programming.The investment increase will enable the UK’s largest commercial broadcaster to double ITV2’s programme budget and launch the new ITV3 channel for older, upmarket viewers… Continue reading ITV Reveals Ambitious Multi-Channel Revenue Targets
