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Hyundai is winning the Euro 2004 sponsorship war with its on-pitch advertising gaining more exposure than any other of the tournament’s official sponsors, according to new analysis of the coverage so far.Research by Initiative Media and sponsorship data firm Margaux Matrix shows that the car manufacturer has achieved 32% more exposure through its perimeter advertising… Continue reading Hyundai Takes The Lead In Euro 2004 Sponsorship War

The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is… Continue reading Times Launches Trade Campaign Following ABC Results

Giant poster operator MegaPoster has increased its offering to advertisers by 20%, adding seven new sites to its portfolio in an effort to attract more diverse clients.The new sites in Manchester, Leeds, Sheffield, Glasgow and Liverpool bring the number of sites operated by the company to 31, each with specific properties and audiences.Commenting on the… Continue reading MegaPoster Boosts Portfolio By 20% With New Sites

ITV saw a poor day’s performance on the stock markets yesterday, slipping 2.48% to 649˝p as Deutsche Bank predicted losses in the broadcaster’s advertising market share would continue into 2005. The German bank also dropped its recommendation to investors to buy, instead instructing them to hold whilst simultaneously lowering its price target for the company… Continue reading Sharewatch: ITV Slips As Bank Predicts Ad Downturn

i-level, the independently-owned digital agency, has further expanded its offering to advertisers with the launch of a new specialist division dedicated entirely to search targeted marketing.The agency has recruited Amanda Jones (pictured), formely head of search at Outrider, to head-up the new division, which has been created in response to the growing role of pay-per-click… Continue reading i-level Launches Dedicated Search Marketing Division

The UK looks set to receive its fourth national commercial radio station as Isle of Mann International Broadcasting, backed by 80s keyboard supremo Rick Wakeman, prepares to launch a music-based offering early next year.The station, provisionally entitled MusicMann 279, will target 25 to 55 year old female listeners across the UK and Ireland on 279… Continue reading UK Set To Receive Fourth National Radio Station

Teletext has announced it will cease operating its internet site and digital cable services by August, resulting in around 45 redundancies at the Daily Mail & General Trust owned company.In a statement Teletext claimed that both its internet site and “walled garden” digital cable services would be discontinued due to “little potential for commercial success”.… Continue reading Teletext Scraps Digital Cable And Internet Services

17 million of the nation’s football fans tuned in to ITV1 last night to see England’s football team secure a 3-0 triumph over Switzerland’s national side in an all important first round Euro 2004 match.The crucial match decided the future of England’s team in the Euro championships and drew an average audience of 14.2 million… Continue reading 17 Million Tune In For England’s Football Triumph

Trinity Mirror has appointed Richard Wallace, former deputy editor of the Sunday Mirror, as the new editor of its flagship tabloid, the Daily Mirror, replacing Piers Morgan following his dismissal last month.An experienced journalist, Wallace was previously the Daily Mirror‘s US Editor based in New York and has also held positions as showbusiness editor and… Continue reading Mirror Appoints Sunday Deputy To Replace Morgan

Future Publishing has announced the appointment of Dom Beaven and Mia Roberts as publishing directors heading up the company’s Digital and Games divisions with immediate effect.Dom Beaven has been running Future’s subsidiary company FXM International since 2002, with responsibility for managing Future’s Xbox game console-related products outside the US, a position he will continue to… Continue reading Future Bolsters Board With Two New Directors