More Uncategorised articles

AOL UK has announced a wide-ranging cross-promotional deal with video rental chain Blockbuster that will see the two firms form a strategic retail and online marketing alliance.The new partnership will see AOL promote Blockbuster’s online DVD rental service, while Blockbuster will promote AOL’s internet services through a range of promotions in its 720 stores across… Continue reading AOL Signs Cross-Promotional Deal With Blockbuster

J-ET, the UK’s only electronic trading and accountability system for commercial radio campaigns, launched on schedule in Manchester and Leeds earlier this week.At 9:45am on Monday morning Stella O’Reilly of Feather Brooksbank in Manchester posted the first campaign brief from a non-London agency. Within minutes she had received the requested responses from a number of… Continue reading J-ET Launches On Schedule In Manchester And Leeds

GfK has launched a new integrated wristwatch device capable of measuring exposure to whatever mass media platform the wearer comes into contact with including television, radio, cinema, outdoor and print.The MediaWatch planning and buying tool is a development of the existing Radiocontrol audiometer (pictured), which is currently being used by Kelvin MacKenzie’s Wireless Group to… Continue reading GfK Unveils Multi-Media Audience Measurement Tool

Local newspaper publisher, Johnston Press, today announced that trading results for the first half of this year will be well ahead of expectations, as advertising revenue grows by around 5.8%.All categories of advertising are ahead of forecast, with the strongest growth coming from the recruitment sector reflecting the improved business climate in the south of… Continue reading Johnston Press Sees Results Ahead of Expectations

Satellite superpower BSkyB was the focus of traders’ attention yesterday as the broadcaster finally bowed to pressure from shareholders to remove chairman Rupert Murdoch from key committees and boards within the company.The market responded well to the move, with BSkyB enjoying a 1.62% rise in share price to 625˝p yesterday. The ageing media mogul will… Continue reading Sharewatch: BSkyB Rises As Murdoch Loosens Grip

Emap Consumer Media has announced the appointment of Margi Conklin, deputy editor of IPC’s Instyle magazine, as the new editor of its monthly fashion and beauty title New Woman.She replaces Sara Cremer, who has been promoted to the role of executive editor of special projects at Emap Elan. The appointment marks a return to New… Continue reading Emap Poaches IPC’s Conklin To Edit New Woman Magazine

WPP saw its share price dip by 1.34% yesterday to close at 551p ahead of news of a long-awaited upturn in the UK advertising market. The latest figures show that the sector is continuing to recover with expenditure rising by 4.8% in the first quarter of 2004 (see UK Adspend Increases By 4.8% In First… Continue reading Sharewatch: Buoyant Advertising Market Fails To Boost WPP

The Government has announced the appointment of an independent panel to oversee the BBC’s charter review, featuring six media heavyweights who will advise Culture Secretary Tessa Jowell on key issues throughout the process.The panel was agreed with Terry Burns, Tessa Jowell’s independent advisor on the charter review, and includes Trinity Mirror chief executive Sly Bailey,… Continue reading Government Finalises Panel for BBC Charter Review

The worst advertising downturn in living memory has finally come to an end and marketing spend is predicted to increase by the largest margin ever recorded, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals suggests that confidence amongst British marketers has reached… Continue reading Recession In UK Marketing Finally Comes To An End

Earlier this month media super-regulator Ofcom published its first report on the contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales. With this is mind, Geoffrey Russell, director for media affairs at the IPA, looks at how the remedy has been working…For anyone involved in… Continue reading NewsLine Column: Contract Rights Renewal – So Far So Good