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Starcom Motive has secured the £11 million Pizza Hut media planning and buying account following a head-to-head competitive pitch against Mindshare.The account came up for review at the end of April when PHD decided not to re-pitch for the business. This followed the fast-food chain’s controversial decision to conduct its second review in as many… Continue reading Starcom Secures £11 Million Pizza Hut Account

The Radio Advertising Bureau has forecast a massive upturn in radio listening hours thanks to the growing popularity of digital stations, but has warned that the new technology also brings dangers to conventional programming and advertising.Speaking at a seminar entitled The 21st Century Radio Listener today, Michael O’Brien, client services director at the RAB, predicted… Continue reading RAB Forecasts Listening Growth Through Digital Radio

Daily Mail & General Trust was seen in focus last week with shares rising by 2.53% following reports that it had taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million (see Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid).Independent News & Media… Continue reading Sharewatch: DMGT In Focus As Telegraph Deadline Looms

Channel 4 has agreed to release outgoing chief executive Mark Thompson from his contract early so that he can leave to take up his new position as director general of the BBC later this month.The BBC announced recently that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a… Continue reading Channel 4 Releases Thompson To Join BBC Early

Capital Radio’s London based indie music station Xfm has signed as the exclusive radio sponsor of MxKenzie Group’s Academy music venues in Brixton, Birmingham, Bristol, Glasgow, Liverpool and Islington.The deal will see the venues carry permanent Xfm branding and promotional merchandise as well as being used for the station’s many live music sessions. Xfm will… Continue reading XFM Signs As Academy Sponsor For Three Years

The BBC has quashed rumours that it is planning to sell off its magazine publishing unit following attempts by former director general Greg Dyke to secure venture partners to purchase the division.With the prospect of charter review looming large on the horizon and with increasing criticism of its commercial activities, the BBC could be forgiven… Continue reading BBC Magazines Denies Sell Off Ahead Of Charter Review

A peak of 5.2 million viewers tuned into Channel 4 on Friday night to watch political activist Kitten become the first of this year’s housemates to get evicted from the Big Brother house.Unofficial overnight viewing figures from BARB show that an average of 5 million viewers watched the programme, which secured an impressive 25% share… Continue reading More Than Five Million Watch Kitten Get The Boot

SMG has performed strongly over the last six months and will continue to see increases in revenue across all of its main media interests over the coming year, according to outgoing chairman Don Cruickshank.The company’s AGM statement on Friday saw Cruickshank commend SMG’s achievements to date, including growth in its television advertising revenues, both national… Continue reading Outgoing SMG Chairman Predicts Positive Year

The Sunday Telegraph is attempting to cash in on this summer’s feast of football by publishing a special 48-page Euro 2004 magazine with the newspaper next weekend.The title, sponsored by British Airways, includes contributions from regular football columnists Gary Lineker and Gerard Houllier, who will both be writing for the paper during the forthcoming tournament.The… Continue reading Sunday Telegraph To Cash In On Euro 2004 Football Frenzy

ITV could face a deficit of around £100 million in revenue as big-brand advertisers seek to negotiate more competitive deals following the broadcaster’s recent decline in audience share.The loss could hit ITV as a result of the contract rights renewal scheme introduced to prevent the newly merged broadcaster from monopolising the market for airtime sales.… Continue reading Dip In Share Leaves ITV Facing Revenue Shortfall