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The worst advertising downturn in living memory has finally come to an end and marketing spend is predicted to increase by the largest margin ever recorded, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals suggests that confidence amongst British marketers has reached… Continue reading Recession In UK Marketing Finally Comes To An End

Earlier this month media super-regulator Ofcom published its first report on the contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales. With this is mind, Geoffrey Russell, director for media affairs at the IPA, looks at how the remedy has been working…For anyone involved in… Continue reading NewsLine Column: Contract Rights Renewal – So Far So Good

The Advertising Association today announced that the advertising market in the UK continues on the road to recovery with expenditure rising by 4.8% in the first quarter of 2004, the strongest growth since the end of 2002.The survey carried out by the World Advertising Research Centre revealed that total UK advertising expenditure for the last… Continue reading UK Adspend Increases By 4.8% In First Quarter Of 2004

The Telegraph Group has secured an innovative deal with wine brand Jacob’s Creek to broadcast the forthcoming Wimbledon tennis tournament on a giant screen at London’s Canary Wharf.In addition to the giant screen, the Daily Telegraph will include an eight-page Wimbledon supplement next Monday and a preview of the tournament entitled John McEnroe’s Wimbledon Guide… Continue reading Telegraph Nets Sponsor For Tennis Television

The UK inflation rate has risen to its highest level in a year on the back of high oil prices and increasing transport costs.The latest official figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.5% last month, up from just 1.2% in April.Concerns over inflationary pressures have… Continue reading UK Inflation Pushed Higher By Rising Oil Prices

JCDecaux has created a dedicated team to concentrate on the selling and marketing of Tesco TV following its appointment as the sole media partner for the new in-store advertising network.The company has recruited former Viacom Outdoor account director, Janice Fernandes, to take up the position of deputy head of sales with responsibility for selling advertising… Continue reading JCDecaux Creates Dedicated Tesco TV Sales Team

German magazine giant H Bauer is reported to be readying an entry into the men’s weekly magazine market in the form of a new title codenamed Project Sue and headed by former Men’s Health editor, Simon Geller.A spokeswoman for the publisher of Take a Break and That’s Life this morning strongly denied that such a… Continue reading H Bauer Rumoured To Be Preparing New Men’s Weekly

BSkyB was the best performer in last week’s media market with shares rising by 4.69% after revealing plans to launch a free-to-air satellite package of more than 200 television and radio channels to compete with the BBC-backed Freeview service.The City has responded positively to the broadcaster’s announcement and reports suggest that the BBC is in… Continue reading Sharewatch: BSkyB Outperforms Buoyant Media Market

BBC Radio Five Live has been forced to withdraw a promotional trailer claiming it had exclusive broadcast rights for the Euro 2004 tournament, following the threat of legal action from Kelvin MacKenzie’s rival talkSPORT station.MacKenzie threatened to sue the BBC after making the claim relating to Five Live’s coverage of the event, despite the fact… Continue reading talkSPORT Threatens To Sue BBC Over Football Claims

Future Publishing has announced plans to launch a special one-off magazine covering the rapidly expanding world of digital DJ-ing technology.The 100-page Digital DJ title will appear as a special edition of this month’s Future Music magazine. It will target men aged between 16 and 20 years-old who are either beginners on the turntables or long-time… Continue reading Future Publishing To Launch One-Off Digital DJ Magazine