More Uncategorised articles

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly

The ongoing controversy surrounding the role of fast food advertising in the growing obesity debate helped make Gary Lineker’s association the Walkers crisps the most written about ad in the UK national press last month.The television commercial, which also features a scantily clad Tara Palmer-Tomkinson, took up more column inches than any of its rivals… Continue reading Obesity Debate Helps Walkers Grab Most Headlines

ITV chief executive Charles Allen has put forward a controversial proposal that would see ITV form a joint venture with the BBC to sell their most popular television programmes oversees.Allen told the Commons Select Committee on Culture Media and Sport that the two companies could team-up to sell programmes internationally if BBC Worldwide, the Corporation’s… Continue reading ITV Boss Proposes Controversial Joint Venture With BBC

BSkyB has announced plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service.The satellite broadcaster says it will launch the new satellite proposition later this year alongside a premium package of services in the high definition television format for launch… Continue reading BSkyB To Launch Free-To-Air Satellite Package

Times Online has announced the appointment Simon Christy to the newly created position of marketing manager in the latest management reshuffle for the company’s internet operation.The new position will see Christy, previously European marketing director for the Active ISP Group, work closely with Peter Bale, Times Online‘s recently appointed editorial director (see Times Appoints Director… Continue reading Times Online Appoints New Marketing Manager

ITV looks set to receive a bumper pay-out from advertisers during England’s debut Euro 2004 match against France on Sunday, with break junctions during the game expected to net £6 million for the broadcaster.Independent reports suggest the highly anticipated game will be watched by around 29 million people in the UK, with 22 million of… Continue reading ITV Set To Score £6 Million From England Game

ITV has secured lager giant Carling as the exclusive sponsor of a new series of its popular Fantasy Football chat show designed to coincide with the impending Euro 2004 championships.The show, fronted by comedians David Baddiel and Frank Skinner, is returning by popular demand and will air this summer on ITV1 with repeats on ITV2.Des… Continue reading ITV Nets Carling For Fantasy Football Sponsorship Deal

Omnicom-owned OMD has beaten off competition from a number of high-profile rivals to be voted the best media agency in Europe, according to a survey of 300 advertisers carried out by Media Audits.The latest Global Media and Marketing Effectiveness study asked clients in eight major European countries to rate their media agency using 26 different… Continue reading OMD Voted Best European Media Agency By Advertisers

The Advertising Standards Authority has reprimanded both Kelvin MacKenzie’s talkSPORT radio station and the Daily Express newspaper over misleading advertising.TalkSPORT was given a dressing down by the ASA after it ran a press advertisement claiming it was the UK’s largest commercial radio station with more than 6.6 million listeners.The figures given came from GfK Media’s… Continue reading TalkSPORT And Express Rapped Over Misleading Advertising