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Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Majority Of Sky Plus Viewers Skip Through Commercials

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

Sir Martin Sorrell’s revelation that revenues for March and April of this year have been stronger than anticipated has been taken by dealers to mean that WPP’s forthcoming financial results are likely to be higher than forecast.Speaking at a Merrill Lynch conference recently, the WPP chief executive said that March and April were stronger than… Continue reading WPP To Beat Forecasts As Recovery Gathers Pace

ITV is understood to have scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year.The UK’s largest commercial broadcaster was due to unveil ITV Kids as part of a new channel package to boost its digital presence. However, the launch has been shelved and ITV… Continue reading ITV Scraps Plans To Launch Digital Channel For Kids

The Advertising Standards Authority has reprimanded both Kelvin MacKenzie’s talkSPORT radio station and the Daily Express newspaper over misleading advertising.TalkSPORT was given a dressing down by the ASA after it ran a press advertisement claiming it was the UK’s largest commercial radio station with more than 6.6 million listeners.The figures given came from GfK Media’s… Continue reading TalkSPORT And Express Rapped Over Misleading Advertising

Advertising superpower WPP saw a rise of 1.07% yesterday, pushing share price to 566p following a presentation by the company in New York during which it was revealed that profits had risen through April and May, with the second quarter of the year looking to be more successful than the first.Earlier this month Martin Sorrell,… Continue reading Sharewatch: WPP Rises After Successful Second Quarter

The ongoing controversy surrounding the role of fast food advertising in the growing obesity debate helped make Gary Lineker’s association the Walkers crisps the most written about ad in the UK national press last month.The television commercial, which also features a scantily clad Tara Palmer-Tomkinson, took up more column inches than any of its rivals… Continue reading Obesity Debate Helps Walkers Grab Most Headlines

ITV chief executive Charles Allen has put forward a controversial proposal that would see ITV form a joint venture with the BBC to sell their most popular television programmes oversees.Allen told the Commons Select Committee on Culture Media and Sport that the two companies could team-up to sell programmes internationally if BBC Worldwide, the Corporation’s… Continue reading ITV Boss Proposes Controversial Joint Venture With BBC

BSkyB has announced plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service.The satellite broadcaster says it will launch the new satellite proposition later this year alongside a premium package of services in the high definition television format for launch… Continue reading BSkyB To Launch Free-To-Air Satellite Package

Times Online has announced the appointment Simon Christy to the newly created position of marketing manager in the latest management reshuffle for the company’s internet operation.The new position will see Christy, previously European marketing director for the Active ISP Group, work closely with Peter Bale, Times Online‘s recently appointed editorial director (see Times Appoints Director… Continue reading Times Online Appoints New Marketing Manager