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ITV Sales has secured mobile phone manufacturer Nokia as the exclusive sponsor of its new £10 million Pop Idol-style reality series, The X Factor, which launches on the channel this autumn.The show will see Cowell join celebrity judges, Sharon Osbourne and Louis Walsh, in the search for the next singing sensation. Each judge will adopt… Continue reading ITV Secures Nokia To Sponsor X Factor Reality Show

ITV was seen in focus yesterday with shares dipping by 2.21% amid reports that it has scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year (see ITV Scraps Plans To Launch Digital Channel For Kids).Meanwhile, BSkyB dipped by 4.70% to close at 628p despite… Continue reading Sharewatch: Heavy-Weight Broadcasters Seen In Focus

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly

Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals

Channel 4’s interactive division, 4Interactive, has announced a deal with mobile software company Vemotion to bring live coverage of this year’s Big Brother to viewers’ mobile phones.The deal enables fans of the show to watch live streams from the house via video-capable GPRS handsets. Channel 4 trailed the technology earlier on this year during its… Continue reading Big Brother Live Makes The Leap To Mobile Phones

Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and… Continue reading Kerrang Secures Cross-Media Deal For Osbournes Launch

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Majority Of Sky Plus Viewers Skip Through Commercials

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

Sir Martin Sorrell’s revelation that revenues for March and April of this year have been stronger than anticipated has been taken by dealers to mean that WPP’s forthcoming financial results are likely to be higher than forecast.Speaking at a Merrill Lynch conference recently, the WPP chief executive said that March and April were stronger than… Continue reading WPP To Beat Forecasts As Recovery Gathers Pace