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Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month.The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling with… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring

Channel 4 saw ratings surge last night as a peak of more than 5 million reality-TV fans tuned in to Big Brother to watch the inebriated housemates engage in a topless mud-wrestling contest.Unofficial overnight figures from BARB show that a peak of 5.2 million viewers watched the programme, which saw Geordie mortgage advisor, Michelle, attempt… Continue reading Topless Mud-Wrestling Boosts Big Brother Viewing

MegaPoster has secured a deal that will see Nissan promote the launch of its new 350Z coupe with a giant banner campaign including the newly acquired site on the Hicking building in Nottingham.The campaign, planned by Manning Gottlieb OMD, will run throughout June and July and will feature the car speeding along a main road… Continue reading MegaPoster Signs Nissan For Coupe Launch Campaign

ITV Sales has secured mobile phone manufacturer Nokia as the exclusive sponsor of its new £10 million Pop Idol-style reality series, The X Factor, which launches on the channel this autumn.The show will see Cowell join celebrity judges, Sharon Osbourne and Louis Walsh, in the search for the next singing sensation. Each judge will adopt… Continue reading ITV Secures Nokia To Sponsor X Factor Reality Show

BSkyB was the best performer in yesterday’s media market with shares rising by a solid 7.68% revealing plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service (see BSkyB To Launch Free-To-Air Satellite Package).The prospect of higher revenues outweighed concerns… Continue reading Sharewatch: BSkyB Boosted By Free-To-Air Announcement

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly

Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals

Channel 4’s interactive division, 4Interactive, has announced a deal with mobile software company Vemotion to bring live coverage of this year’s Big Brother to viewers’ mobile phones.The deal enables fans of the show to watch live streams from the house via video-capable GPRS handsets. Channel 4 trailed the technology earlier on this year during its… Continue reading Big Brother Live Makes The Leap To Mobile Phones

Emap Advertising has secured a deal with Vista Home Entertainment that will see Kerrang! become the exclusive media partner for the forthcoming launch of The Osbournes DVD box-set.The six-figure deal represents a media first for Emap Advertising with all promotional activity for the launch appearing solely across the Kerrang! portfolio of radio, television, website and… Continue reading Kerrang Secures Cross-Media Deal For Osbournes Launch