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WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in living… Continue reading Sorrell Positive On Global Advertising Recovery

Channel 4 fell foul of religious groups and psychics this week as it aired controversial illusionist Derren Brown’s Seance, attracting 600 complaints from those concerned about the programme’s content and treatment of the supernatural.The programme saw Brown turn his mind-reading and illusory skills on 12 volunteers attempting to contact members of an alleged teenage suicide… Continue reading Channel 4 Seance Spooks 600 Viewers Into Complaining

Freeview saw uptake rise by more than 18% in the first quarter of this year in a development that helped to push digital television penetration to around 53% of all UK households.The latest figures from Ofcom show that around 3.5 million households received the free-to-air digital terrestrial service in the first three months of this… Continue reading Freeview Continues To Boost UK Digital Up-Take

Satellite broadcaster BSkyB saw its share price take a battering yesterday, as a single institutional investor in the US sold 7.1 million shares. The shares represent 0.4% of the company’s total equity and are understood to have been sold on the instruction of broker Collins Stewart.Investors have become increasingly twitchy surrounding the broadcaster after fears… Continue reading Sharewatch: BSkyB Shares Fall As Investors Pull Out

Broadband Britain is rapidly becoming a reality with almost 4 million UK households opting for a high-speed internet connection, according to the latest research carried out by media-super regulator Ofcom.The figures show that broadband access in the UK topped the 3.9 million mark in the first three months of this year with more than 40,000… Continue reading Broadband Boom Hits 4 Million UK Households

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market.The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in each… Continue reading DMGT Sees Revenues Rise In Positive First Half

Telewest has fired the latest salvo in the battle for cut-price broadband customers by dropping the price of its entry-level package to £12.99 per month, making it the cheapest option for those wanting high-speed internet access.The package will be made available to customers signing up to the company’s Talk Unlimited telephone package throughout June, with… Continue reading Telewest Drops Broadband Price To Lowest In Market

Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

Newspaper advertising revenues are finally on the upswing as the world economy recovers, according to the latest annual survey of World Press Trends.The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Revenue Rebounds But Circulation Dips