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Hachette Filipacchi has secured a cross-media deal that will see it cash in on the success of its market leading teen glossy Sugar with the launch of a series of branded television programmes on MTV Hits.The agreement, which begins later this week, will see MTV Hits broadcast a series of specially created Sugar TV shows… Continue reading Hachette Launches Sugar-Branded Programmes On MTV

Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward.The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with the… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets

Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with television, according to the latest research from internet service provider, Wanadoo.The new Fishbowl 2 survey asked 1000 people to record their media consumption over a two week period. It revealed that media users are switching off… Continue reading Broadband Internet Eating Into TV Consumption

Irish broadcaster Ulster TV put in a disappointing performance in week on week analysis. Shares slipped by 3.90% to rest at 431˝p ahead of an announcement by the company predicting strong performance for the coming year.According to John McGuckian, chairman of the ITV-owned company, advertising revenue in the first six months of the current year… Continue reading Sharewatch: Ulster TV Dips Despite Positive Forecasts

Niche magazine publisher Swinstead Publishing has announced that it is to close, in a move that signals the demise of style magazine Sleaze Nation and music quarterly Jockey Slut.The publisher is understood to have broken the news of its impending closure to employees on Friday, claiming that its investors had withdrawn their funding and that… Continue reading Magazine Closures As Swinstead Publishing Folds

Channel 4 experienced a night of record ratings last Friday as millions of viewers tuned in to watch the last ever episode of Friends and the highly anticipated opening night of Big Brother 5.Unofficial overnight viewing figures from BARB show that a record 8.6 million people tuned in for the hour-long Friends finalé, which secured… Continue reading Channel 4 Hits Ratings High With Friends And Big Brother

Radio audience measurement body RAJAR recently launched a major consultation seeking the views of advertisers on how it should proceed with the introduction of an electronic measurement system. As calls to find a suitable replacement for the current diary method mount, RAJAR’s managing director, Sally de la Bedoyere, explains the complexities of introducing a new… Continue reading NewsLine Column: Bridging The Radio Ratings Rift

The outdoor advertising industry continued its recent growth spurt in the first quarter of 2004 with revenue increasing by a solid 9.1% year on year to more than £184.5 million.However, the latest official figures from the Outdoor Advertising Association show the industry failed to replicate the record year on year increase of 16.5% experienced during… Continue reading Outdoor Advertising Continues To See Revenue Rise

Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine.The three British titles are reported to have attracted offers between £600 million to £700 million.After the corporate… Continue reading Hollinger Disposal To Focus Solely On UK Assets

Media agencies are increasingly looking to the industry standards in place for measuring electronic media to justify their online buying decisions, according to new research from ABC Electronic.The independent study, carried out by Benchmark, shows that 90% of media buyers want independent third party verification of a website’s traffic claims when planning their online media… Continue reading Media Buyers Support Increasing Online Accountability