More Uncategorised articles

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out of… Continue reading Commercial Radio Continues To See Revenue Rise

Fox International has announced plans to launch its youth television network, Fuel, in Europe offering 13 to 24 year-old viewers a mix of extreme sport, music and entertainment.The European roll-out of the channel will begin in the last quarter of this year in Italy, where it will be available on Eutelstat. Programming will focus around… Continue reading Fox Launches Digital Channel To Fuel Youth Viewing

Media stocks in general saw a good day’s trading yesterday, with only two exceptions to the rule. GWR in particular performed well, rising by 4.29% to close at 455˝p following the group’s announcement that pre-tax profits had risen to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million (see GWR… Continue reading Sharewatch: GWR Climbs As Media Stocks Bounce Back

Aegis shareholders yesterday rejected the remuneration packages put forward by the media buying and research firm that would see its chief executive, Doug Flynn, receive a £2.35 million pay-off.At yesterday’s annual general meeting, the National Association of Pension Funds, led shareholders of the media buying agency to vote against the severance payment, which would see… Continue reading Aegis Boss Has Pay-Off Turned Down By Shareholders

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

Channel 4 chairman Luke Johnson is hoping to announce the appointment of a new chief executive to replace the outgoing Mark Thompson by the end of July at the latest.Insiders at the publicly-owned broadcaster reportedly believe an appointment could be announced much earlier following news that a team of head-hunters is due to be appointed… Continue reading Johnson To Name New Channel 4 Chief By End Of July

It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?

TNX TV, the UK’s first train based television network, has signed C2C as the ninth regional rail operator to carry its service, in a move that extends its reach to an extra 25 million commuters per year.The network will provide entertainment and information programmes, including comedy and general interest features, designed to enhance passengers’ journeys.… Continue reading TNX Signs Train TV Deal With Ninth Rail Operator

GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%.National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of new… Continue reading GWR Outperforms Radio Industry As Profits Double