Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role
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In-store television improves the customer shopping experience and can increase retailer turnover by at least 1.5%, according to the latest research from media consultancy How And Why.The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is… Continue reading In-Store Television Improves Turnover By At Least 1.5%
Emap today announced that pre-tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and business to business sectors.Profits at the company reached £196 million for the year ending 31 March 2004, thanks to a strong performance from UK magazine Closer, which Emap describes as its ‘best ever launch’… Continue reading French TV Listings Holding Back Emap Despite Profits Rising
Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign
Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates complied by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004
When the MediaTel Group Sports Quiz in aid of Whizz-Kidz started last November, few would have expected England to win the Rugby Union World Cup, Leeds United to be relegated from the Premiership or Millwall to reach the FA Cup Final.The final question in the Sports Quiz asked, in which minute the first goal would… Continue reading MediaTel Group Sports Quiz – The Winner
Channel 4 confirmed this morning that it has begun the search for a new chief executive amid mounting speculation over possible candidates for the role previously occupied by Mark Thompson.BBC chairman, Michael Grade, announced late on Friday that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a move… Continue reading Search For Thompson’s Successor Already Underway
BSkyB and Arena Leisure have announced a relaunch date for failed horseracing channel Attheraces following a last minute rescue bid to put the operation back on track earlier this month.The channel will begin broadcasting on Sky Digital on 11 June, after completing an agreement with SIS to secure the company as its broadcast production partner,… Continue reading At The Races Sets Date For Channel Relaunch
The Independent‘s first week as a tabloid-only newspaper helped Independent News & Media rise by 5.71% to 129˝p in week on week analysis. The newspaper’s move has been welcomed by media planners, as the title brings to an end more than twenty years of publishing as a broadsheet (see Media Planners Welcome Independent’s Tabloid Move).Elsewhere,… Continue reading Sharewatch: Tabloid Indy Fuels Share Price Surge
IPC has announced plans to relaunch its long-running Guitar magazine in an attempt to reverse the title’s declining circulation.The revamp coincides with Guitar‘s 14th birthday and comprises a more coherent front section with product and artist news, competitions and letters, as well as album, book and DVD reviews. The magazine will also switch to a… Continue reading IPC Retunes Guitar Magazine To Boost Circulation
