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It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?

TNX TV, the UK’s first train based television network, has signed C2C as the ninth regional rail operator to carry its service, in a move that extends its reach to an extra 25 million commuters per year.The network will provide entertainment and information programmes, including comedy and general interest features, designed to enhance passengers’ journeys.… Continue reading TNX Signs Train TV Deal With Ninth Rail Operator

GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%.National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of new… Continue reading GWR Outperforms Radio Industry As Profits Double

Future publishing has launched what it claims to be the world’s first paperless magazine in the form of BroadbandNow!, which is aimed at high-speed internet users and distributed electronically.The title, aimed at web-savvy consumers aged between 25 and 55, covers a wide array of entertainment and computing topics, from the latest film releases to sport,… Continue reading Future Launches World’s First Ever Paperless Magazine

Times Newspapers Limited has restructured its commercial division into two distinct trading and development sectors and has integrated its existing sales teams to work across all platforms.The move follows the promotion of Mathew Watkins to the role of advertisement sales director with responsibility for overseeing tighter integration of the company’s sales operations to work across… Continue reading Times Rejigs Commercial Division To Integrate Sales

Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Publishing giant Emap saw a rise yesterday, climbing by 0.24% to close at 846p ahead of full year results this morning showing a pre-tax profit of £196 million for the year ending March 31, up by 12% on 2003. Turnover at the magazine and radio heavyweight also increased by 9% to £1.05 billion.Elsewhere, ITV saw… Continue reading Sharewatch: Emap Rises Ahead Of Healthy Results

Scottish Media Group has secured a landmark £1 million cross-platform deal with Unilever that will see the FMCG giant advertise a range of products across SMG’s television, radio, cinema outdoor and online properties.The deal is the largest ever to be secured by the company’s multi-media advertising platform, SMG Access, which launched last year to create… Continue reading SMG Secures Major Cross-Platform Deal With Unilever

Telewest Broadband has announced a milestone 500,000th broadband customer and has marked the achievement with with a year’s free connection for its lucky half-millionth customer.Chad Raube, director of internet services at the company, said: “The half a million milestone has been achieved by combining quality, value and innovative service development, typified by the increases in… Continue reading Telewest Nets Half A Million Broadband Users

Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role