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Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Publishing giant Emap saw its share price suffer yesterday, plummeting by 10.64% to 756p as the company unveiled its full-year financial results. Pre-tax profits at the company were up 12% for the year, although warnings over competition in the French television listings market and the weakness of Euro unnerved investors (see French TV Listings Holding… Continue reading Sharewatch: French Competition Hits Emap Hard

Profit for Highbury House Communications is significantly ahead of last year, reflecting the impact of acquisitions in 2003 and improved performance from its business magazine sector.At this morning’s AGM, Highbury House chairman, Ian Fletcher (pictured), told shareholders that Group revenue for the first four months of this year is up 38% on the same period… Continue reading Highbury House Reaps Benefits of 2003 Acquisitions

Channel 4 chairman Luke Johnson is hoping to announce the appointment of a new chief executive to replace the outgoing Mark Thompson by the end of July at the latest.Insiders at the publicly-owned broadcaster reportedly believe an appointment could be announced much earlier following news that a team of head-hunters is due to be appointed… Continue reading Johnson To Name New Channel 4 Chief By End Of July

It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?

Sports Revolution, the outdoor advertising and sports stadium specialist, is continuing the expansion of its sales team with the appointment of Steve Philip as head of agency sales.The newly created role sees Philip join from Viacom Outdoor, where he spent five years in charge of high-profile accounts including ZenithOptimedia, Manning Gottlieb OMD and BBJ. He… Continue reading Sports Revolution Expands Sales Team With Agency Role

In-store television improves the customer shopping experience and can increase retailer turnover by at least 1.5%, according to the latest research from media consultancy How And Why.The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is… Continue reading In-Store Television Improves Turnover By At Least 1.5%

Emap today announced that pre-tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and business to business sectors.Profits at the company reached £196 million for the year ending 31 March 2004, thanks to a strong performance from UK magazine Closer, which Emap describes as its ‘best ever launch’… Continue reading French TV Listings Holding Back Emap Despite Profits Rising

Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign

ITV Sales has secured information technology firm BenQ as the exclusive sponsor of its dedicated Euro 2004 website, which will provide news, statistics and free video highlights of the tournament to fans from 27 May.The new website will offer viewers a choice of free 30-second highlights from the day’s matches, or the option to subscribe… Continue reading ITV Nets Tech Firm For Euro 2004 Website Sponsorship