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Newspaper giant Daily Mail and General Trust has made its second foray into broadcasting with the acquisition of an FM radio licence in Australia.The deal, announced today, is worth £43 million and the company expects to begin broadcasting before the end of the year. The new station will use the infrastructure of DMGT’s existing Australian… Continue reading DMGT Extends Radio Brand With Australian licence

Online search engine Ask Jeeves has launched a cross media advertising blitz, positioning itself as a no nonsense solution to questions that would otherwise require users to sift through large amounts of information.Scenarios depicted in the campaign include finding Saturn in a night sky full of stars and identifying a chameleon camouflaged by foliage. The… Continue reading Ask Jeeves Finds Itself A No Nonsense Niche

Highbury Entertainment have announced the launch of iHome Magazine,a dedicated title catering for those with an interest in intelligent home technology and the so called “smart home concept”.The quarterly title, launching in October, will offer readers the latest information on integrated home electronics and reflect the growing interest in customising TV, sound and computer systems… Continue reading Highbury Target Tech Market With iHome Magazine

Former BBC Director General Greg Dyke is understood to be in talks with ITV Chairman Sir Peter Burt in a move which could see him replacing current ITV chief executive, Charles Allen.While ITV refused to give official confirmation of the meeting, it is believed that Burt, who is currently on holiday, has had informal meetings… Continue reading Dyke In Talks To Take Top Job At ITV

A relatively unknown outdoor advertising company is preparing to deliver the largest ever full motion plasma screens to shopping malls across the country, effectively reaching 200 million visitors a year with broadcast quality adverts at a fraction of the cost of TV.The company, called ScreenFX, plans to launch its network of 175 plasma screens in… Continue reading ScreenFX Prepares Largest Ever Plasma Screen Network

Satellite TV giant BSkyB maintained a sustained period of growth in share price yesterday, rising by 0.81% to 685˝p. The company was yesterday the target of concern as researchers at Lehman Brothers predicted subscriber levels had plateaued in the third quarter of its financial year (see BSkyB To Announce Drop In Subscriber Rates).Emap also saw… Continue reading Sharewatch: BSkyB Continues Rise Amid Subscriber Worries

Ocado, the online supermarket and shopping delivery service, has secured Starcom Motive to handle its £1.5 million media account with immediate effect following a closely fought four-way bid.The company, which works in partnership with Waitrose supermarkets to operate a home delivery service to online shoppers, recently appointed Ogilvy and Mather as its creative agency. New… Continue reading Ocado Secures Starcom Motive For Media Account

Capital Radio will launch a wide ranging TV and outdoor advertising campaign this week to promote Johnny Vaughan as the new host of Capital FM’s breakfast show.The advertising campaign, created by Delaney Lund Knox Warren, sees Vaughan making his way to work, singing at a bus stop, dancing with London Underground passengers, street cleaners and… Continue reading Capital Pushes Vaughan With TV Ad Campaign

A new TV campaign for the 118 118 directory enquiries service has secured the top spot in new research looking at the most written about advertising in national newspapers during the first quarter of 2004.The campaign, which grabbed the top spot from Pepsi and the Conservative Party, is an extension of a previous campaign which… Continue reading 118 Grabs Headlines To Become Runaway Success

Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands