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MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands

ITV has completed its takeover of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of ITV News Channel

BARB is looking to introduce a new reporting system capable of measuring interactive advertising and red-button programmes following increasingly ‘urgent’ calls from agencies and broadcasters.The audience research body does measure some interactive elements, but currently when viewers leave the broadcast stream to sample a commercial or place a vote, BARB registers them as continuing to… Continue reading BARB Responds To Calls For Interactive Measurement

Stadium advertising company SportsRevolution has poached Maiden Outdoor’s regional sales manager, Anthony Robertson, to take the newly created position of head of sales with immediate effect.The company, recently rebranded from MZUK, is the UK’s largest supplier of stadium advertising having recently secured the contract to sell space at the Millennium Stadium in Cardiff, which is… Continue reading SportsRevolution Poaches Sales Manager From Maiden

An auction of broadcasting rights to several high-profile Premiership football matches will begin this week as BSkyB is forced to accept bids for some games under a ruling by the European Commission.The broadcaster secured the rights to all 138 live Premiership games last year, despite the Premier League splitting the matches into four packages to… Continue reading Sky Kicks Off Premiership Auction After EC Ruling

Media Planning Group has secured the media planning and buying account for the launch of Etihad Airways, the new airline targeting Middle East business travellers from United Arab Emirates.The account, reportedly worth around £11 million during 2004, will see Media Planning Group develop a range of media plans for both UK and pan-regional media. Initial… Continue reading MPG Lands Multi-Million Pound Airline Account

Media stocks were cheered yesterday after the latest quarterly Bellwether report from the IPA revealed that the long-awaited UK advertising recovery is gathering pace.The report claims the economic climate is stabilising and business confidence is gradually returning to marketing executives. Aegis was seen up by 0.52%, but WPP dipped by 0.34% to close at 585˝p… Continue reading Sharewatch: Prospect Of Recovery Cheers Media Stocks

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages.The telecoms giant claims that its latest trial could result in 1 million more UK homes being able to access broadband internet services. This would be achieved… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

The Interactive Advertising Bureau has announced a raft of appointments to boost its marketing and research operations ahead of figures expected to reveal record revenues for the medium.Official full-year figures are not due to be published until the end of this month, but industry sources claim online adspend could have risen as high as £330… Continue reading IAB Expands Operations As Online Adspend Soars

BSkyB’s plans to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB has received a warm response from many senior industry figures.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB.… Continue reading BSkyB Initiative Drives Audience Measurement Forward