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ITV has extended its commitment to Formula One motor racing with a new five-year contract that will keep the sport at the heart of the broadcaster’s schedules until the end of the decade.ITV has held exclusive rights to Formula One races since 1997 and recently secured the Daily Telegraph as the exclusive £4.5 million broadcast… Continue reading ITV Keeps Wheels Moving With Formula One Deal

The long-awaited global advertising recovery is now finally underway and the market is set to rise by 3.2% to $244,535 million during 2004, according to a new report from Zenith Optimedia.This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan.… Continue reading Global Advertising Recovery Gathers Momentum

Channel 4 has announced that Renault Espace will extend its long-term sponsorship of the broadcaster’s drama strand for another year.The deal, which began in 1999, includes six leading American dramas and three new UK dramas designed to deliver the car manufacturer to a core audience of affluent ABC1 men aged between 35 and 55.Channel 4’s… Continue reading Renault Extends Channel 4 Drama Sponsorship Deal

The BBC has called on the Government to aid the development of a free-to-air digital satellite service to help make the transition from analogue to digital television as smooth as possible.The request was made in the Corporation’s first report on the digital switchover process, entitled Progress Towards Achieving Digital Switchover, which welcomes the opportunity to… Continue reading BBC Calls For Free-To-Air Digital Satellite Service

Global Advertising giant Aegis suffered a 1.03% dip in week on week analysis, closing at 96˝p on Friday following the resignation of UK and Ireland chief executive, Mark Craze. The sudden departure marks the end of Craze’s fifteen year reign at the helm of the company, although he leaves on amicable terms and with the… Continue reading Sharewatch: Aegis Suffers After Losing UK Chief

Television and internet giant Cable & Wireless saw a 2.30% rise yesterday, pushing the company’s share price up to 122źp as city bank ING upgraded the firm’s status to ‘buy’ and increased its price target to 165p from 142p.BSkyB also saw a rise, climbing by 0.22% to 694p following the company’s decision to auction off… Continue reading Sharewatch: Stock Upgrade Fuels Cable & Wireless Rise

The BBC appears to be on the brink of escaping unscathed from a wide-ranging Government investigation into the impact of the Corporation’s £111 million internet services on the commercial marketIt is understood that a review currently being conducted by being former Trinity Mirror chief executive, Philip Graf, into the BBC’s operations will be published within… Continue reading BBC To Emerge Unscathed From Online Review

ITV has completed its take-over of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of News Channel

Emap has shut down The Face after failing to find a suitable buyer for the veteran style bible, which has been credited with helping to define the sounds and styles of the last three decades.The media group said it had received a number of approaches for the title from publishers and venture capitalists, but that… Continue reading Emap Closes Face After Failing To Find Buyer

GWR’s sales house Opus has restructured its senior management line-up with the promotion of Jane Earnshaw to the role of marketing manager.Earnshaw will assume responsibility for all business-to-business communications for Opus and its sales brands, which include Classic FM and The Mix. She replaces Alex Marks, who left earlier this year to join digital media… Continue reading Opus Reshuffle Sees Earnshaw Become Marketing Head