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The Guardian is building on the success of its Society supplement with the launch of a new stand-alone monthly magazine, called Public, targeting senior public service managers.Public will launch later this year with a controlled circulation of 200,000. It will be aimed at key decision makers and will address a number of core editorial areas… Continue reading Guardian Launches New Magazine For Senior Managers

Direct marketing is emerging as the weapon of choice for an increasing number of brands with research showing it outperformed above-the-line advertising in terms of expenditure growth during 2003.The latest research from market information provider Key Note claims that between 2001 and 2002 direct marketing enjoyed a 6.6% increase compared to a 2.6% dip in… Continue reading Direct Marketing Outperforms Above-The-Line Methods

The BBC has secured FMCG giant Masterfoods as the sole advertiser in forthcoming cookery magazine, Easy Food, the third title in BBC Worldwide’s “Easy” range.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature display ads, advertorials and editorial from pasta masters Dolmio, making the brand the only advertiser… Continue reading BBC Food Mag A Tasty Option For Dolmio

The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March

ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years

Trials of Tesco’s new in-store television network have yielded positive results for advertisers, which have seen sales increase by an average of 10% in stores equipped with the new system.Trials conducted by Tesco and JCDecaux across three stores with Tesco TV and six stores without, show the system significantly boosted sales for a number of… Continue reading Tesco TV Trials Prove Successful For Advertisers

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship

Clear Channel’s Adshel division has secured the largest UK street furniture contract to come up for tender in more than two decades.The contract begins on 1 July and gives the company exclusive rights to sell advertising on bus shelters in the West Midlands. It was won after a competitive pitch against JCDecaux, City Lights and… Continue reading Adshel Wins £100 Million Street Furniture Contract

Global Advertising giant Aegis suffered a 1.03% dip in week on week analysis, closing at 96˝p on Friday following the resignation of UK and Ireland chief executive, Mark Craze. The sudden departure marks the end of Craze’s fifteen year reign at the helm of the company, although he leaves on amicable terms and with the… Continue reading Sharewatch: Aegis Suffers After Losing UK Chief

The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter of 2004 encouraged companies to raise their marketing spend to a greatest extent since the bursting of the dot-com bubble.The survey, which is based on a 250-strong panel of the country’s top advertisers, is valued as it provides… Continue reading NewsLine Column: