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Trials of Tesco’s new in-store television network have yielded positive results for advertisers, which have seen sales increase by an average of 10% in stores equipped with the new system.Trials conducted by Tesco and JCDecaux across three stores with Tesco TV and six stores without, show the system significantly boosted sales for a number of… Continue reading Tesco TV Trials Prove Successful For Advertisers

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship

Clear Channel’s Adshel division has secured the largest UK street furniture contract to come up for tender in more than two decades.The contract begins on 1 July and gives the company exclusive rights to sell advertising on bus shelters in the West Midlands. It was won after a competitive pitch against JCDecaux, City Lights and… Continue reading Adshel Wins £100 Million Street Furniture Contract

ITV saw a healthy 1.37% rise to close at 129žp yesterday as the broadcaster poached veteran chat show host, Michael Parkinson, from the BBC. Parkinson has signed a landmark two-year deal that will bring him exclusively to ITV from autumn this year.ITV also announced an extension of its Formula One coverage yesterday, a move that… Continue reading Sharewatch: ITV Rises As Parkinson Changes Channels

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%.The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the previous… Continue reading Exceptional Revenue Growth Reported At GMG Radio

With the recovery in the UK advertising market finally gathering momentum, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming months…The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter… Continue reading NewsLine Column: Bellwether Rings In Recovery?

The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter of 2004 encouraged companies to raise their marketing spend to a greatest extent since the bursting of the dot-com bubble.The survey, which is based on a 250-strong panel of the country’s top advertisers, is valued as it provides… Continue reading NewsLine Column:

Channel 4 chief executive, Mark Thompson, has criticised ITV for neglecting its public service remit and has attacked media regulator Ofcom for failing to bring the broadcaster to account.Thompson claims that ITV will not be able to support its current public service obligations and argues that Ofcom has absorbed the pessimism of previous regulatory bodies.… Continue reading Thompson Attacks ITV For Neglecting Public Service Remit

Mirror Group Newspapers has announced the promotion of Dominic Carter to the newly created role of deputy director of advertising with immediate effect.The role will see Carter assume responsibility for the publisher’s portfolio of national titles, which include the Daily Mirror, the Sunday Mirror and the People. The classified and regional sales offices will also… Continue reading Mirror Names Carter As Deputy Director Of Advertising

The Telegraph Group is expected to report a pre-tax profit of between £45 million and £50 million this year, in a move that could push up the price that bidders are willing to pay for the company.It is understood that a number of parties interested in taking control of the newspaper group have been given… Continue reading Telegraph’s £50 Million Profit Could Push Up Bids