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The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report.The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic recovery;… Continue reading UK Market Research Industry Grows By 3.9% In 2003

Satellite broadcasting giant BSkyB enjoyed a 2.19% rise yesterday to close at 675˝p following reclassification by JP Morgan from ‘neutral’ to ‘overweight’. The bank has also quelled fears that subscriber growth would plateau, claiming that the firm were on target to acquire 8 million subscribers by the end of 2005.Publishing company Emap also saw a… Continue reading Sharewatch: BSkyB Sees Rise As Bank Dismisses Worries

Channel 4 has salvaged the exclusive rights to broadcast British horseracing events on terrestrial television following the collapse of the Attheraces consortium last month.The broadcaster has secured an 18-month contract with the Racehourse Holdings Trust to broadcast races from Cheltenham, Newmarket, Kempton Park, Sandown Park, Haydock Park and six smaller courses. It is currently in… Continue reading Channel 4 Keeps Hold Of Reigns In Racing Deal

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

As the future of style bible The Face hangs in the balance, publisher Emap has confirmed that several bids have been tabled to purchase the magazine.The Face was suspended last month as Emap declared it was exploring opportunities to radically reinvent the title. However, a spokeswoman for the publisher today confirmed that a number of… Continue reading The Face Attracts Attention From Potential Buyers

Freeserve, the UK’s largest internet service provider, is changing its name to that of its parent company Wanadoo with the backing of an extensive £20 million rebranding campaign.The long-awaited move will see the new-media outfit adopt Wanadoo’s core brand values and visual identity, consigning the six year old Freeserve brand to the marketing and internet… Continue reading Freeserve To Spend £20 Million On Wanadoo Rebranding

MZUK, the UK’s largest supplier of stadium advertising, has today relaunched as SportsRevolution after recieving an extra £2.5 million to boost its presence at the nation’s top sporting events.The contractor currently supplies outdoor advertising to the Football League and a number of high-profile Premier League clubs including Arsenal, Chelsea, Tottenham Hotspur and Newcastle United.SportsRevolution will… Continue reading Stadium Advertising Group Announces Rebrand