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Mirror Group Newspapers has strongly denied reports that its general manager Ellis Watson will move back to rival News Group to take up a senior position that will include marketing as part of a wider role.Speculation has been mounting that Watson, a former News Group marketing director, will return to the publisher after Belinda Furneaux-Harris… Continue reading Mirror Denies Watson Will Defect To Rival News Group

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

As the future of style bible The Face hangs in the balance, publisher Emap has confirmed that several bids have been tabled to purchase the magazine.The Face was suspended last month as Emap declared it was exploring opportunities to radically reinvent the title. However, a spokeswoman for the publisher today confirmed that a number of… Continue reading The Face Attracts Attention From Potential Buyers

Freeserve, the UK’s largest internet service provider, is changing its name to that of its parent company Wanadoo with the backing of an extensive £20 million rebranding campaign.The long-awaited move will see the new-media outfit adopt Wanadoo’s core brand values and visual identity, consigning the six year old Freeserve brand to the marketing and internet… Continue reading Freeserve To Spend £20 Million On Wanadoo Rebranding

MZUK, the UK’s largest supplier of stadium advertising, has today relaunched as SportsRevolution after recieving an extra £2.5 million to boost its presence at the nation’s top sporting events.The contractor currently supplies outdoor advertising to the Football League and a number of high-profile Premier League clubs including Arsenal, Chelsea, Tottenham Hotspur and Newcastle United.SportsRevolution will… Continue reading Stadium Advertising Group Announces Rebrand

Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas.WCRS, which devised the high-profile 118 118 campaign, is held by Havas Arnold Worldwide Partners division. Under the agreement management will take a 75% share in the business, with AWP retaining… Continue reading WCRS Management Takes 75% Stake From Havas

Media stocks performed poorly yesterday despite an announcement from Maurice Levy, chairman of Paris-based advertising network Publicis, that the 2005 global advertising market is expected to grow by over 3%. BSkyB was seen down 0.15%, Emap dipped by 1.12% and Daily Mail & General Trust suffered a 0.73% slump (see Global Advertising Market To Pass… Continue reading Sharewatch: Positive Predictions Fail To Lift Media Stocks

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million.In 2003 Highbury acquired Cabal Communications and Paragon Publishing to strengthen… Continue reading Highbury House Loss Hits £25.7 Million