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As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect them to turn many heads.The advertising market was one of the worst hit by the economic decline of the past few years, but towards… Continue reading Little Excitement Forecast For Q1 Agency Results

WPP chief executive, Sir Martin Sorrell, has provided further evidence of an end to the advertising downturn by announcing that the group’s financial results for the first quarter of this year are ‘quite lively’.He also told the 86th American Association of Advertising Agencies management conference that the softer business segments such as public relations and… Continue reading Sorrell Upbeat On Prospect Of Advertising Recovery

OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of… Continue reading HarperCollins Books OMD To Handle Media Account

Hachette Filipacchi has strengthened its senior marketing team with the appointment of Liz Settle to the newly created role of head of strategic marketing.The new role will see Settle, formerly senior marketing manager of the women’s group, assume responsibility for developing consumer insight and gathering information on consumer trends for all sectors of Hachette’s existing… Continue reading Hachette Boosts Marketing Team With Senior Appointment

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers.The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to €866 million.WPP and Havas are expected to see Q1 results rising… Continue reading Positive First Quarter Results For Global Agencies

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as the economic climate stabilised and business confidence gradually returned to marketing executives.The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2004 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

The vast majority of media research professionals believe the new readership accumulation study from the NRS will provide greater accountability for press campaign planning.The latest online poll from the Media Research Group shows that 86% of its members support the launch of the data, which shows the length of time taken by newspaper and magazine… Continue reading Media Researchers Welcome NRS Accumulation Figures

Channel 4 chief executive Mark Thompson has categorically denied that he intends to apply for the position of BBC director general following the resignation of Greg Dyke in January.Speaking today at a presentation of the broadcaster’s 2003 report and accounts Thompson was quizzed by the audience on his intentions towards the position but remained defiant,… Continue reading Channel 4 Head Rules Out A Move To The BBC

Broadcasting giant ITV saw a good day’s trading on Friday with share price rising by 3.17% to 130p. Stocks may be hit later today, however, as shareholders are expected to vent their anger over a £15 million award to former ITV boss, Michael Green (see Green Relinquishes Roles As ITV Chairman Designate).Green was ousted as… Continue reading Sharewatch: ITV Rises Ahead Of Annual General Meeting

UBC Media Group (UBC) today announced that total revenues have more than doubled year-on-year and are expected to be up by 60% from last year.The pre-close trading statement for the commercial radio broadcasting company and independent radio programme producer, said that the board was pleased that its ambitious plans for the business remain on track… Continue reading UBC Media Sees Revenue Boost Of 60%