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Times Newspapers has restructured its commercial division with a number of internal appointments designed to strengthen its sales capabilities.The shake-up will see Matthew Watkins promoted to the role of advertisement sales director, with responsibility for the Times and the Sunday Times. He will report directly to commercial director, Mike Gordon.The role of Times Online digital… Continue reading Times Newspapers Restructures Commercial Division

Wordwide book publisher Penguin has signed Viacom Outdoor’s Impact team to flood London Underground with fake dollar bills in a quirky ad campaign for Dave Eggars’ latest novel.The book, entitled You Shall Know Our Velocity, centres around two friends travelling the world to give away $38,000 and the campaign faithfully reflects the plot featuring six… Continue reading Penguin Books Viacom For Offbeat Ad Campaign

Nearly half of all UK Households now receive digital television and are prepared for the Government’s plan to switch of the existing analogue signal by the end of the decade, according to new research carried out by Ipsos-RSL.The research highlights the continued popularity of Freeview, which has pushed digital television penetration up by 7% since… Continue reading Half Of UK Homes Ready For Digital Switchover

The annual rate of inflation in Britain fell unexpectedly to 1.1% during March taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.It had been expected that the Government’s preferred consumer prices index (CPI) would remain unchanged from February’s figures of 1.3%. The decline… Continue reading UK Inflation Shows Surprise Fall In March

Media Planning Group has secured the media planning and buying account for the launch of Etihad Airways, the new airline targeting Middle East business travellers from United Arab Emirates.The account, reportedly worth around £11 million during 2004, will see Media Planning Group develop a range of media plans for both UK and pan-regional media. Initial… Continue reading MPG Lands Multi-Million Pound Airline Account

Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

News and information group Reuters took a beating yesterday, making the day’s largest fall of 5.9% to 390˝p despite publishing first quarter revenues ahead of expectations. The group saw revenues down 8.4% but had predicted losses of around 9%. The company now expects gradual recovery and a steady reduction in losses.Broadcasting giant BSkyB also suffered… Continue reading Sharewatch: Reuters Tumbles Following Optimistic Results

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

Mark Craze has unexpectedly resigned as chief executive of Aegis UK and Ireland after fifteen years at the helm of the global advertising network.His departure comes less than six months after the company parted ways with EMEA joint chief executives, Bruno Kemoun and Eryck Rebbouh, who reportedly resigned after a disagreement over future strategy.Craze, who… Continue reading Craze Steps Down From Aegis After Fifteen Years

MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands