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AOL has today announced the launch of a massive £20 million advertising campaign to push the benefits of narrowband internet access in a move which bucks the recent trend of broadband evangelism.The wide-ranging campaign, created by Grey London, will target those customers who are new to the internet, or who are happy with their slower… Continue reading AOL Pushes Narrowband With £20 Million Campaign

The Wireless Group has announced that adjusted operating profits reached £2.3 million in the twelve months to December 2003, up by £4.6 million on the previous year when losses were £2.3 million.Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average revenue increase of… Continue reading TWG Turns Around In 2003 To Reach £2.3 Million Profit

Software giant Microsoft has fired the latest salvo against intrusive online advertising with a new version of its Internet Explorer browser which will block all pop-up and pop-under formats on websites.The feature will be implemented within the company’s latest update of its Windows XP operating system. Users will be automatically shielded from the adverts, which… Continue reading Microsoft Moves To Block Pop-Ups From Websites

A staggering 50% of UK viewers are still opposed to the Government’s plan to switch-off analogue television signal by the current 2010 deadline, according to new research from the Department for Trade and Industry.The recent success of Freeview and numerous BBC advertising campaigns mean that more British households than ever before now receive multi-channel services.… Continue reading Government’s Digital Switch-Off Plan Alienates Viewers

Outdoor advertising group Maiden remained unchanged yesterday, despite strong full year results for 2003 published this morning showing an increased group turnover of £88.1 million. The group recently lost a spate of railway advertising contracts to rival Viacom Outdoor (see Viacom Outdoor Snatches Third Rail Contract From Maiden).ITV saw its share price climb by 3.42%… Continue reading Sharewatch: Maiden Steady Ahead Of Positive Results

A coalition of influential internet service providers has warned that the continued growth of Britain’s broadband networks is being stifled by BT’s continuing monopoly over key technologies.The Broadband Industry Group, which boasts members such as Cable & Wireless, Energis and Tiscali, wrote an open letter to the Financial Times at the end of last week… Continue reading Broadband Britain Being Stifled By BT Monopoly

Outdoor advertising contractor Admedia has announced the appointment of Chris Marston as its new head of agency and client sales with responsibility for all generating revenue for the group.Admedia currently operates 20,000 washroom posters in shopping centres, service stations, bars and pubs nationwide, claiming to deliver over 150 million impacts every month. The company also… Continue reading Admedia Appoints Marston As New Agency Sales Head

Guardian Media Group has acquired a 27% stake in the consumer magazine company, Seven, in a move that makes its the largest single shareholder.The acquisition comes as Seven plans to launch a new title and inject £4 million to expand existing title Delicious, which was launched three months ago.Delicious was launched in the UK after… Continue reading 27% Slice Of The Delicious Pie For GMG

The BBC has confirmed that Jane Root is stepping down as controller of BBC Two to take a newly created role at Discovery Networks in the US following weeks of speculation over her departure.Root has been appointed executive vice president and general manager of the Discovery Channel and will leave the BBC in mid-May after… Continue reading BBC Confirms Root To Depart On Voyage Of Discovery

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group.The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of the… Continue reading Maiden Sees Improving Outdoor Advertising Market