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The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement

Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer.In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the Broadband… Continue reading Broadband Subscribers Set To Hit 250 Million

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report.This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for both… Continue reading Newspaper Advertising Momentum To Continue In 2004

Magazine and broadcasting giant Emap enjoyed a 1.43% rise in week on week analysys, closing at 885p on Thursday. The company has hit the headlines recently for several reasons, including the poaching of David Pullan from Channel Five to become world-wide managing director of FHM and the continuing speculation surrounding the sale of style bible,… Continue reading Sharewatch: Sale Of The Face Fuels Emap Rise

Magazine giant Emap has refuted allegations made by the Media Guardian that two high-profile magazine launches have been scrapped as part of cost cutting measures across the publishing group.In a report published by the newspaper’s website this morning, Marcus Rich, Emap Performance’s managing director, was named as the man behind the pulling of two forthcoming… Continue reading Emap Denies U-Turn On New Launches

Planning and buying agency Carat has snatched a second lucrative contract from Starcom Motive, clinching the rights to planning and buying business for high street stalwart WHSmith.The account is worth a reported £9 million and comes under Carat’s control from May. The move will come as a bitter blow to Starcom following a decision by… Continue reading Carat Snatches WHSmith Account From Starcom

BSkyB will next month reveal that it saw just 92,000 new subscribers in the third quarter of its financial year, taking the total to 7.3 million, according to the global equity researchers at Lehman Brothers.The report shows that subscriber rates, accounting for a 9.5% churn rate – the proportion of customers that left during the… Continue reading BSkyB To Announce Drop In Subscriber Rates

The Sunday Telegraph has announced its latest specialist supplement with a guide to overseas property entitled France and Spain Unlocked.The latest move will see the 32-page property guide published with the newspaper from April 18th, promoted by a 30 second TV campaign, airing between April 14 and 17, created by Clemmow Hornby Inge.The supplement promises… Continue reading Telegraph Holds Key To Europe With Property Supplement

Hachette Filipacchi’s flagship Inside Soap magazine has launched its first television advertising campaign for five years in an attempt to boost circulation in the increasingly competitive celebrity magazine sector.The campaign, bought by Mediaedge:cia and created by Fallon London, feature both a 10-second and a 30-second spot which will air between episodes of Emmerdale, The Bill,… Continue reading Inside Soap Looks To Boost Sales With Television Push

Satellite broadcasting giant BSkyB enjoyed a 2.19% rise yesterday to close at 675˝p following reclassification by JP Morgan from ‘neutral’ to ‘overweight’. The bank has also quelled fears that subscriber growth would plateau, claiming that the firm were on target to acquire 8 million subscribers by the end of 2005.Publishing company Emap also saw a… Continue reading Sharewatch: BSkyB Sees Rise As Bank Dismisses Worries