More Uncategorised articles

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion

A poor day’s trading left many media stocks floundering yesterday, with only internet and media shares making significant headway. Cable & Wireless made one of the largest rises and boosted share price by 3.04% to 127źp.Radio stocks also saw an increase with SMG adding 3.07% to rise to 117˝p, while Chrysalis climbed by 0.11% to… Continue reading Sharewatch: Radio And Internet Groups Rise

Global advertising giant Omnicom today announced that net income for the first quarter of 2004 has increased by 17% to $135.6 million, up from $115.5 million for the same period last year.This is the second strong quarter in a row for the holding company, which posted a 10% growth in the last quarter 2003, signalling… Continue reading Omnicom Reports An Encouraging 17% Rise In Profits

The Guardian is building on the success of its Society supplement with the launch of a new stand-alone monthly magazine, called Public, targeting senior public service managers.Public will launch later this year with a controlled circulation of 200,000. It will be aimed at key decision makers and will address a number of core editorial areas… Continue reading Guardian Launches New Magazine For Senior Managers

Direct marketing is emerging as the weapon of choice for an increasing number of brands with research showing it outperformed above-the-line advertising in terms of expenditure growth during 2003.The latest research from market information provider Key Note claims that between 2001 and 2002 direct marketing enjoyed a 6.6% increase compared to a 2.6% dip in… Continue reading Direct Marketing Outperforms Above-The-Line Methods

The BBC has secured FMCG giant Masterfoods as the sole advertiser in forthcoming cookery magazine, Easy Food, the third title in BBC Worldwide’s “Easy” range.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature display ads, advertorials and editorial from pasta masters Dolmio, making the brand the only advertiser… Continue reading BBC Food Mag A Tasty Option For Dolmio

The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March

ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years