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Global advertising giant Omnicom today announced that net income for the first quarter of 2004 has increased by 17% to $135.6 million, up from $115.5 million for the same period last year.This is the second strong quarter in a row for the holding company, which posted a 10% growth in the last quarter 2003, signalling… Continue reading Omnicom Reports An Encouraging 17% Rise In Profits

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television

BBC Worldwide has secured Masterfoods’ Dolmio pasta sauce brand as the sole advertiser in the first issue of its forthcoming cookery magazine, Easy Food, which launches later this year.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature a range of display ads, advertorials and editorial from Dolmio, making… Continue reading BBC Food Magazine Is A Tasty Option For Dolmio

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion

ITV saw a healthy 1.37% rise to close at 129žp yesterday as the broadcaster poached veteran chat show host, Michael Parkinson, from the BBC. Parkinson has signed a landmark two-year deal that will bring him exclusively to ITV from autumn this year.ITV also announced an extension of its Formula One coverage yesterday, a move that… Continue reading Sharewatch: ITV Rises As Parkinson Changes Channels

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%.The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the previous… Continue reading Exceptional Revenue Growth Reported At GMG Radio

With the recovery in the UK advertising market finally gathering momentum, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming months…The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter… Continue reading NewsLine Column: Bellwether Rings In Recovery?