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The Daily Telegraph has secured Cesar dog food to launch an extensive advertorial campaign aimed at encouraging owners to spend more time with their pets.The campaign, which begins on Saturday, highlights a range of Cesar-branded events and then a number of other cultural events that will take place throughout April for Daily Telegraph readers to… Continue reading Telegraph Goes To The Dogs With Latest Campaign

ZenithOptimedia will undergo a fundamental change of emphasis over the coming months as its new global chief executive, Steve King, takes over from John Perriss as head of the world-wide media services company (see ZenithOptimedia Appoints King As Global Chief Executive).The man responsible for more than £1.6 billion worth of billings in 59 countries around… Continue reading NewsLine Interview: Steve King – Global Head Of ZenithOptimedia

A controversial anti-smoking campaign run by the British Heart Foundation has struck a chord with the nation’s smokers by achieving 94% penetration.The campaign, featuring images of clogged arteries and fat dripping from cigarettes, caused outrage among some, but was cleared of being distasteful by Ofcom last month, despite complaints from more than sixty viewers (see… Continue reading Anti-Smoking Campaign Sparks Huge Response

ITV performed well last week with shares rising by 7.13% to close at 131˝p on Friday. The newly merged broadcaster saw a solid 8.5% year on year increase in advertising revenue during February following the success of its antipodean reality-TV show, I’m A Celebrity Get Me Out Of Here (see NewsLine).Magazine and broadcasting giant, Emap,… Continue reading Sharewatch: ITV Shares Boosted As Revenue Increases

Emap Performance is launching a television advertising campaign in an attempt to boost circulation of its flagship Sneak magazine in the increasingly competitive teen market.The campaign has been designed by Mother to build on the original launch activity by playing on the fact that Sneak offers readers the juiciest gossip. It will centre around a… Continue reading Emap Sneaks Back Into Phone Booths With Advertising Push

Formula One motor-racing is being watched by just one-fifth of the audience being claimed by the sport’s official organising body, according to the latest research conducted by Initiative Media.Initiative’s average world-wide viewing figure for an average Formula One race is just 39 million, a number dwarfed by that of Formula One Management, which claims 300… Continue reading Formula One Red-Flagged By Audience Research

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase.Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord Black’s… Continue reading Gannett Pulls Out Of Race For Telegraph Titles

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan.Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the internet… Continue reading Internet Media Streaming Under Pressure From Television

Online advertising can boost off-line sales by as much as 12.5%, according to an innovative new study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft.The research, carried out between November 2003 and January this year, recommends a significant increase in internet adspend after revealing that sales of consumer packaged goods rose… Continue reading Online Advertising Can Boost Sales By Up To 12.5%

The Oxford and Cambridge Boat Race bowed out to a massive audience of nearly nine million viewers yesterday afternoon as the BBC aired its last ever broadcast of the prestigious annual event.Unofficial overnight figures from BARB show that a peak of 8.9 million viewers tuned in to see Cambridge secure a controversial win over Oxford… Continue reading BBC Sinks Competition With Boat Race Coverage