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The Oxford and Cambridge Boat Race bowed out to a massive audience of nearly nine million viewers yesterday afternoon as the BBC aired its last ever broadcast of the prestigious annual event.Unofficial overnight figures from BARB show that a peak of 8.9 million viewers tuned in to see Cambridge secure a controversial win over Oxford… Continue reading BBC Sinks Competition With Boat Race Coverage

The Telegraph has announced its latest drive to boost sales in the form of a widespread taxi and outdoor advertising campaign.The newspaper, which has been hard hit by tabloid launches from the Times and the Independent, will be hoping to increase circulation with its latest initiative, building on the brand’s now familiar Read a best-seller… Continue reading Telegraph Hails Start Of Taxi Advertising Campaign

A controversial anti-smoking campaign run by the British Heart Foundation has struck a chord with the nation’s smokers by achieving 94% penetration.The campaign, featuring images of clogged arteries and fat dripping from cigarettes, caused outrage among some, but was cleared of being distasteful by Ofcom last month, despite complaints from more than sixty viewers (see… Continue reading Anti-Smoking Campaign Sparks Huge Response

GWR Group, owner of Classic FM, saw shares rise by 2.23% rise yesterday to close at 275p. The increase follows the announcement that revenues for the group’s financial Q4 will be up by 7%, with national spend jumping by 13% year on year (see GWR Sees Radio Revenues Up By 8% In 2003).Healthy trading in… Continue reading Sharewatch: GWR Rises Following Optimistic Results

The Institute of Practitioners in Advertising has announced the appointment of Jo Rigby, head of research at OMD UK, as chairwoman of its newly renamed Media Research Advisory Group.The group, previously known as the Press Research Advisory Group, made the name change to demonstrate more clearly their full remit, which encompasses all non-television media including… Continue reading Rigby To Head IPA’s Media Research Advisory Group

Richard Desmond’s Express Newspapers Group has today made a shock decision to withdraw from the race to take control of the Daily and Sunday Telegraph from Hollinger International.It is understood that that Lord Black’s beleaguered newspaper group told Desmond that he would have to increase his current bid of around £550 million by a further… Continue reading Desmond Withdraws From Telegraph Race

Advertising expenditure is expected to rise by 3.2% during 2004 following nearly three consecutive years of decline, according to the latest research from the Advertising Association.The figures, researched and compiled by the World Advertising Research Centre, provide further evidence that the worst advertising downturns in living memory is finally coming to an end.All media are… Continue reading UK Advertising Expected To Grow by 3.2% in 2004

ZenithOptimedia’s new global boss, Steve King, has signalled a change of emphasis at the media services company to focus more on agency partner relationships, key clients and new business.King was appointed chief executive of ZenithOptimedia’s world-wide operations last week, following the announcement that John Perriss is stepping down after more than fifteen years running the… Continue reading King Signals Change Of Emphasis At ZenithOptimedia

Viacom Outdoor is claiming a marketing first with the launch of an innovative campaign designed to encourage mobile phone users to interact with billboards on the London Underground.The special billboards employ the latest ‘Hypertag’ advertising technology, which incorporates sensors that are activated when a consumer directs the infra red function of their mobile towards a… Continue reading Viacom Outdoor Targets Mobile Users On The Underground

Scottish Radio Holdings group revenues are expected to grow by 10% according to its half-year trading update. A rise of 12% in radio revenues and 8% in press revenues is also expected.Trading for the first six months, ending on 31 March 2004, shows that radio and press revenues are estimated to be 14% ahead of… Continue reading Scottish Radio Sees Encouraging Growth In First Half