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Viacom Outdoor has secured the exclusive £5 million contract to sell advertising on Chiltern Railways in a move that marks the company’s third rail contract to be snatched from rival Maiden Outdoor.The long-running contract will see Viacom Outdoor take control of advertising sales within the rail operator’s portfolio of thirty stations and on board its… Continue reading Viacom Outdoor Snatches Third Rail Contract From Maiden

Hollywood media mogul Haim Saban is understood to have entered the race to take control of the of the Daily and Sunday Telegraph from beleaguered newspaper company Hollinger International.Reports suggest the Israeli billionaire behind the Mighty Morphin’ Power Rangers is ‘seriously interested’ in acquiring the assets of Hollinger International, which also include the Jerusalem Post,… Continue reading Israeli Billionaire Enters Race For Telegraph Titles

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys

Guardian Unlimited has announced plans to reveal the geographic breakdown of its readers on a quarterly basis and is offering advertisers a range of location-specific solutions.New research conducted by the newspaper website shows that nearly 40% of its 7.5 million unique users are situated in America, with just under a third living in the UK.… Continue reading Guardian Offers Location Specific Web Advertising

GWR was seen in focus yesterday ahead of a today’s announcement that like for like UK analogue revenues are expected to rise by 8% year on year in the twelve months ending 31 March 2004. The radio group also said its overall trading outlook continues to improve with strong advance booking levels. Shares were down… Continue reading Sharewatch: GWR Seen In Focus Ahead Of Trading Update

London-based radio station Xfm has announced a year-long partnership with Carling that will see the drinks brand sponsor a range live music events and fund programming on the alternative music station.The six-figure deal includes brand advertising, programming initiatives, promotion of Carling’s own events and a quarterly one-hour branded programme to showcase artists from Carling’s sponsored… Continue reading Xfm Secures Carling As Live Music Sponsor

Television news provider ITN has secured the rights to provide rail passengers with up to the minute news, sport and weather information through a new on-board network being rolled out across the country.The service, which is broadcast to trains using a wireless network, will be shown on six screens and through audio systems installed in… Continue reading ITN Gives Train Passengers News On The Move

MTV will this month launch an extensive cross-platform campaign to promote the latest album from Britney Spears, offering viewers the chance to meet the pop princess and receive special VIP treatment.The promotion will extend across the websites of MTV’s eight European digital television channels from 24 March and will be accompanied by on-air activity airing… Continue reading MTV Gets In The Zone With Britney Spears Promotion

Channel 4 is looking for a senior marketer to fill the newly created position of head of media planning, with responsibility for the deployment of promotional airtime across the Channel 4, E4 and Film Four operations.Reporting directly to Channel 4 director of marketing, Polly Cochraine, the new head of media planning will work to improve… Continue reading Channel 4 Creates Senior Media Planning Role