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Internet giant Yahoo! has today announced the acquisition of price comparison site Kelkoo in a deal worth £318 million.The purchase will enable Yahoo! to extend its online presence to include Kelkoo’s comparison shopping service and referral system, bolstering the company’s already successful Yahoo! Shopping” directory of online stores.Commenting on the deal, Terry Semel, chairman and… Continue reading Yahoo! Acquires Shopping Site Kelkoo For £318 million

GWR was seen in focus yesterday ahead of a today’s announcement that like for like UK analogue revenues are expected to rise by 8% year on year in the twelve months ending 31 March 2004. The radio group also said its overall trading outlook continues to improve with strong advance booking levels. Shares were down… Continue reading Sharewatch: GWR Seen In Focus Ahead Of Trading Update

London-based radio station Xfm has announced a year-long partnership with Carling that will see the drinks brand sponsor a range live music events and fund programming on the alternative music station.The six-figure deal includes brand advertising, programming initiatives, promotion of Carling’s own events and a quarterly one-hour branded programme to showcase artists from Carling’s sponsored… Continue reading Xfm Secures Carling As Live Music Sponsor

Television news provider ITN has secured the rights to provide rail passengers with up to the minute news, sport and weather information through a new on-board network being rolled out across the country.The service, which is broadcast to trains using a wireless network, will be shown on six screens and through audio systems installed in… Continue reading ITN Gives Train Passengers News On The Move

GWR Group, owner of Classic FM, is expecting analogue radio revenues to grow by 8% year on year for the twelve months to 31 March, following a strong performance from national revenue in the final quarter.The group says that revenues for its financial Q4 will be up by 7%, with national spend jumping by 13%… Continue reading GWR Sees Radio Revenues Up By 8% In 2003

Viacom Outdoor has secured the exclusive £5 million contract to sell advertising on Chiltern Railways in a move that marks the company’s third rail contract to be snatched from rival Maiden Outdoor.The long-running contract will see Viacom Outdoor take control of advertising sales within the rail operator’s portfolio of thirty stations and on board its… Continue reading Viacom Outdoor Snatches Third Rail Contract From Maiden

Hollywood media mogul Haim Saban is understood to have entered the race to take control of the of the Daily and Sunday Telegraph from beleaguered newspaper company Hollinger International.Reports suggest the Israeli billionaire behind the Mighty Morphin’ Power Rangers is ‘seriously interested’ in acquiring the assets of Hollinger International, which also include the Jerusalem Post,… Continue reading Israeli Billionaire Enters Race For Telegraph Titles

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys

Guardian Unlimited has announced plans to reveal the geographic breakdown of its readers on a quarterly basis and is offering advertisers a range of location-specific solutions.New research conducted by the newspaper website shows that nearly 40% of its 7.5 million unique users are situated in America, with just under a third living in the UK.… Continue reading Guardian Offers Location Specific Web Advertising