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Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses

The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises

A day of mixed trading in media stocks yesterday saw a handful of companies making headway. Johnston Press was one of the few to nudge into positive percentage growth, climbing 0.49% to close at 509p ahead of results due today expected to show a rise in turnover and profits.Emap also rose, climbing 1.23% to 865˝p… Continue reading Sharewatch: Johnston Inches Up Ahead Of Good Results

Three of the UK’s largest media owners have joined forces to promote their platforms to advertisers in an effort to increase cross-media advertising in the youth and entertainment market.IPC Media, Capital and Viacom all hope to increase advertiser take-up of cross-media campaigns by pooling their planning, creative ideas and media delivery capabilities to offer added-value… Continue reading Media Owners Team Up For Cross-Platform Deal

Last week Future Publishing appointed Robert Price as its new managing director, with responsibility for driving growth across a portfolio of 60 specialist magazines including Total Film, Official PlayStation 2 and Redline.In one of his first interviews since taking over the position, the man at the helm of the UK’s fifth largest consumer publisher told… Continue reading NewsLine Interview: Robert Price – Future Publishing

RAJAR has lashed out at claims made by Wireless Group chairman, Kelvin MacKenzie, that its electronic measurement tests were “fatally flawed” and has dismissed the accusations as “ludicrous”.RAJAR was responding to legal action from the talkSPORT boss demanding £66 million in damages for advertising revenue he claims has been lost as a result of the… Continue reading RAJAR Dismisses Wireless Group Claims As Ludicrous

GWR Group has increased its stake in Digital Radio Group (DRG), the third London digital multiplex, from 23.6% to 30.2%, it announced this morning. It has increased its holding through the £3.3 million acquisition of shares from Clubmend, Asian Sound and Matsushita Electric Europe.GWR provides a range of digital services on DRG through its NOWdigital… Continue reading GWR Raises Stake In London Digital Multiplex

Chancellor of the Exchequer, Gordon Brown, stood up at 12:22pm to reveal his tax and spending plans for the next year. Key points of the 2004 Budget are as follows…Mr Brown said since 1997 Britain has sustained growth through two economic cycles without suffering the “all British disease of stop go”.Britain has enjoyed the longest… Continue reading Budget 2004 Coverage – The Chancellor’s Speech Live

Internet giant MSN has today announced an innovative deal with Columbia TriStar which will see users of its popular Hotmail service receive movie trailers streamed direct to their inbox.The new campaign, to promote Columbia Tristar’s Gothika, will run through March and into early April. The deal follows a similar venture last November, when trailers for… Continue reading MSN Opens Inbox To Direct Video Advertising

ITV and ZenithOptimedia UK have developed a new airtime sales initiative designed to encourage viewers to pay more attention during key commercial breaks on ITV1.The initiative will be used to promote the launch of a new banking retail system to safeguard against credit-card fraud. The chip and PIN system will encourage consumers to key in… Continue reading ITV Sales And Zenith Launch New Airtime Initiative