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Three of the UK’s largest media owners have joined forces to promote their platforms to advertisers in an effort to increase cross-media advertising in the youth and entertainment market.IPC Media, Capital and Viacom all hope to increase advertiser take-up of cross-media campaigns by pooling their planning, creative ideas and media delivery capabilities to offer added-value… Continue reading Media Owners Team Up For Cross-Platform Deal

Advertising account activity increased again in February, with further reviews in the pipeline, according to the latest edition of Lehman Brothers’ New Business Scorecard.The broker says that WPP came top of the pile, whilst Omnicom and Publicis were ‘solid’ and Interpublic showed further deterioration in the form a number of major account reviews. Overall, new… Continue reading Lehman Says Advertising Account Activity Is On The Up

Kelvin MacKenzie’s Wireless Group has commenced legal proceedings against RAJAR and is claiming damages of more than £66 million allegedly caused by “flaws” in the audience measurement body’s research.MacKenzie claims that the “inaccuracy” of RAJAR’s current diary method and the decision not to replace it with an electronic measurement system, are causing his talkSPORT station… Continue reading MacKenzie To Claim £66 Million In Damages From RAJAR

The outdoor advertising industry saw revenue top £225 million in the three months to December 2003, in a development that puts the medium on course to command a record 10% market share.The latest figures from the Outdoor Advertising Association reveal a 13.8% year on year increase compared to the same period in 2002 and a… Continue reading Outdoor Results Show Record Growth And Market Share

The Guardian has once again ruled out launching a tabloid newspaper, but could be considering a midsize edition somewhere between a compact and a broadsheet in an attempt to reverse declining sales.In an interview with the Financial Times Creative Business, the paper’s editor, Alan Rusbridger, reiterated that the Guardian has no plans to unveil a… Continue reading Guardian Considers Midsize Edition To Boost Sales

Emap Advertising has secured Smarties for a £2 million cross-media advertising deal encompassing every aspect of the media owner’s portfolio for the next year and a half.The deal sees Smarties sponsoring Emap’s Big City School Tour on all Big City radio stations including Key 103 in Manchester and Radio City in Liverpool. The promotion will… Continue reading Emap Signs Smarties For School Tour Sponsorship

US cable corporation, Liberty Media, is to spin off its international businesses to shareholders, as part of efforts to simplify the group’s complex structure.The detached businesses will run as Liberty Media International (LMI) and will operate principally in Europe, Japan and Latin America. These businesses include UnitedGlobalCom, Jupiter Telecommunication and Liberty Cablevision of Puerto Rico.Liberty… Continue reading Liberty Media To Spin Off International Businesses

Communications regulator, Ofcom, is planning to review the state of drinks advertising on television as part of a wide-ranging Government strategy to deal with alcohol misuse in the UK.The new media watchdog is called upon in a 100-page Government document entitled Alcohol Harm Reduction Strategy For England. It sets out the results of a public… Continue reading Ofcom To Review Alcohol Advertising Regulations

The annual rate of inflation in Britain fell to 1.3% during February, taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.The Government’s preferred consumer prices index (CPI) dropped by a tenth of a percentage point last month. The decline was prompted by a… Continue reading Latest Figures Show UK Inflation Fell During February

Ulster TV was one of the few stocks to rise in yesterday’s media market, climbing 2.98% following its financial results. Revenues were up by 2.1% on last year and the group expects television advertising revenues to rise by a further 10% in the first quarter of 2004 (see Ulster TV Sees Airtime Revenues Up 10%… Continue reading Sharewatch: Ulster Boosted By Strong Financial Results