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Communications regulator, Ofcom, is planning to review the state of drinks advertising on television as part of a wide-ranging Government strategy to deal with alcohol misuse in the UK.The new media watchdog is called upon in a 100-page Government document entitled Alcohol Harm Reduction Strategy For England. It sets out the results of a public… Continue reading Ofcom To Review Alcohol Advertising Regulations

The annual rate of inflation in Britain fell to 1.3% during February, taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.The Government’s preferred consumer prices index (CPI) dropped by a tenth of a percentage point last month. The decline was prompted by a… Continue reading Latest Figures Show UK Inflation Fell During February

Telewest performed well in week on week analysis, climbing by 14.29% after announcing dramatically reduced losses during 2003. Stocks inched up by just źp in real terms, representing the first rise for the embattled cable provider since January.The company operator announced on Friday that losses were down from £2.2 billion in 2002 to just £272… Continue reading Sharewatch: Telewest Surges Following Reduced Losses

Heinz and Sony have been revealed as the UK’s most remembered brands ahead of some of the best known international names, which failed to get mentioned in the latest Brand Check Survey.The research shows that Sony has regained strength to draw level with Heinz, which has almost consistently been the best-remembered brand since market research… Continue reading Heinz And Sony Are Most Remembered UK Brands

Ulster Television (UTV) continued to outperform ITV in terms of advertising in 2003, with its revenues rising by 2.1% whilst ITV’s fell by 3.4%. This gave UTV a record annual share of ITV advertising of 2.4%, according to the company’s full year results released this morning.The group expects television ad revenues to rise by a… Continue reading Ulster TV Sees Airtime Revenues Up 10% In Q1 2004

WCRS, the agency that devised the high-profile 118 118 campaign, is reported to be on the verge of agreeing a £20 million management buyout from French advertising network Havas.It is understood that WCRS managers, who have been in talks to gain independence from Havas for some time, will buy a majority stake in the advertising… Continue reading WCRS Close To Finalising £20 Million Buyout From Havas

Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion

ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart

Channel 4 chief executive, Mark Thompson, has ruled out the privatisation of the broadcaster just weeks after appointing financial advisers to explore the logistics of a potential merger with Five.The debate surrounding Channel 4’s future came to the fore earlier this month following reports that Thompson and Lord Hollick, chairman of United Business Media, the… Continue reading Thompson Rules Out Privatisation For Channel 4

IPC Ignite, the music and men’s magazine division, has appointed Victoria Smith to role of cross-media solutions manager with responsibility for generating media owner partnerships.The newly created role will see Smith charged with forging new partnerships for the IPC Ignite brands, which include from established magazines such as Loaded, Uncut and NME, as well as… Continue reading IPC Ignite! Appoints New Cross-Media Manager