New European legislation comes into force today aimed at bringing an end to the rising tide of unwanted spam, which now accounts for more than half of the 31 billion emails sent each year.Britain is one of the first countries to implement the wide-ranging directive on electronic communications, which means that direct marketing emails may… Continue reading New Anti-Spam Legislation Could Prove Ineffective
Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a… Continue reading Trinity Mirror Sees Weak National Revenue
Independent News & Media, publisher of the Independent, has announced plans to is to sell its London regional newspaper businesses to Archant Regional for £62 million.Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’ – are… Continue reading INM’s London Titles Go To Archant For £62 Million
Carlton Screen Advertising has secured Swedish furniture group IKEA to launch its first ever cinema advertising campaign as part of a wider push to build brand awareness amongst potential customers.The campaign will feature a range of ads that have been running on terrestrial television channels since November and will launch across national cinemas for four… Continue reading Carlton Secures IKEA For Cinema Campaign
The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
Channel 4 announced today that it is combining its two commercial and editorial interactive divisions into a single business unit, called 4 Interactive.The merged department will be headed up by Andy Taylor who joined Channel 4 earlier this year and takes the post of head of interactive. He steps into the new role following last… Continue reading Channel 4 Restructures Interactive Operations
Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…TV Viewers Enter High Definition EraHigh-definition television (HDTV) is beginning to cast off its reputation as a niche… Continue reading MediaTelINSIGHT:US Internet Advertising Revenue Rises 20% In Q3
JCDecaux is preparing to launch a new 6-sheet product which it claims could revolutionise the market by allowing advertisers to change their creative executions from day to night display.The new Day & Night product, which launches in the new year, will allow advertisers to use one network for two brands, were one is more appropriate… Continue reading JCDecaux Launches New Creative Format For Advertisers
The Advertising Standards Authority has banned a controversial advertising campaign for Barnardo’s after almost five hundred people complained that it was offensive, shocking and unduly distressing.The campaign featured computer generated photographs of a new born baby with a cockroach crawling out of his mouth, another featured a baby with a syringe in its mouth and… Continue reading ASA Bans Barnardo’s Child Poverty Campaign
