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The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
Channel 4 announced today that it is combining its two commercial and editorial interactive divisions into a single business unit, called 4 Interactive.The merged department will be headed up by Andy Taylor who joined Channel 4 earlier this year and takes the post of head of interactive. He steps into the new role following last… Continue reading Channel 4 Restructures Interactive Operations
Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…TV Viewers Enter High Definition EraHigh-definition television (HDTV) is beginning to cast off its reputation as a niche… Continue reading MediaTelINSIGHT:US Internet Advertising Revenue Rises 20% In Q3
JCDecaux is preparing to launch a new 6-sheet product which it claims could revolutionise the market by allowing advertisers to change their creative executions from day to night display.The new Day & Night product, which launches in the new year, will allow advertisers to use one network for two brands, were one is more appropriate… Continue reading JCDecaux Launches New Creative Format For Advertisers
Regional newspaper publisher, Johnston Press, was seen in the spotlight after revealing encouraging second half results. However, the news failed to inspire the market and the stock fell 0.37%.Advertising revenues at the group surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November… Continue reading Sharewatch: Johnston Falls Despite Bullish Results
The direct marketing industry saw a distinct improvement in business conditions in the three months to September 2003, according to the latest Industry Trends Survey from the Direct Marketing Association.The study shows that imbalances between the sectors appear to have stabilised and some media seemed particularly buoyant, with more than half of those surveyed registering… Continue reading Direct Marketing Industry Has Positive Third Quarter
RAJAR has announced that former Evening Standard boss, Sally De La Bedoyere, will take-over from Jane O’Hara as managing director of the audience measurement body early next year.De La Bedoyere has been working as a media consultant since she stepped down from her role as managing director of the Evening Standard last September, after seventeen… Continue reading Former Evening Standard Boss Appointed To Head RAJAR
Emap Advertising and Carat have secured a deal that will see Burger King become the sole fast food brand to advertise on The Hits music channel throughout 2004.The deal represents the first time that category specific advertising has been used on a UK television channel and includes the potential for sponsorship, promotions, text message and… Continue reading Emap Bags Burger King For Exclusive TV Deal
Kelvin MacKenzie’s Wireless Group has welcomed news that Transport For London is to become the first major radio advertiser to use the GfK’s wristwatch audience measurement system to plan a campaign.It is understood that the public sector transport group will test GfK’s fledgling Broadcast Media Survey against officially sanctioned RAJAR data for planning an extensive… Continue reading Major Radio Advertiser To Test GfK Survey Against RAJAR