Chrysalis Radio Sales has secured Continental Airlines to sponser Jazz 100.4 FM’s daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Secures Airline To Sponsor Business Bulletins
Yahoo! Europe has confirmed that it is currently searching for a new managing director after Mark Opzoomer announced his intention to step down to pursue other business interests.Opzoomer will leave the company at the end of the year, but it is not known whether he has another job to go to. Unconfirmed reports suggest that… Continue reading Yahoo Confirms Departure Of European Managing Director
Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas.The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market services… Continue reading Havas Foretells Growth In Marketing Spend
The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector.The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy Telford… Continue reading Radio Authority Blocks Cross-Media Acquisition
As the retail season got underway, a significant proportion of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Trinity Mirror, the UK’s largest newspaper publisher, was in focus yesterday after announcing that advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile. The stock held firm at 533p (see Trinity Mirror Sees Weak National Revenue).Independent News & Media was also in the spotlight with shares dipping by 10.5% after… Continue reading Sharewatch: Trinity Mirror Holds Firm Following Results
New European legislation comes into force today aimed at bringing an end to the rising tide of unwanted spam, which now accounts for more than half of the 31 billion emails sent each year.Britain is one of the first countries to implement the wide-ranging directive on electronic communications, which means that direct marketing emails may… Continue reading New Anti-Spam Legislation Could Prove Ineffective
Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a… Continue reading Trinity Mirror Sees Weak National Revenue
Independent News & Media, publisher of the Independent, has announced plans to is to sell its London regional newspaper businesses to Archant Regional for £62 million.Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’ – are… Continue reading INM’s London Titles Go To Archant For £62 Million
Carlton Screen Advertising has secured Swedish furniture group IKEA to launch its first ever cinema advertising campaign as part of a wider push to build brand awareness amongst potential customers.The campaign will feature a range of ads that have been running on terrestrial television channels since November and will launch across national cinemas for four… Continue reading Carlton Secures IKEA For Cinema Campaign
