EasyJet has proved that you don’t necessarily need a high-profile agency to create impactful advertising with its in-house campaign for its low cost flights being voted the most talked about of 2003.According to the latest Ads That Make News Survey from Propeller Communications and Durrants Media Monitoring, the budget airline beat off competition from campaigns… Continue reading EasyJet Creates Most Talked About Ads Of 2003
Capital Radio was the sector’s biggest riser, up 6.40% in week on week analysis, following the broader surge in the market.Elsewhere, Pearson fell 1.54% as investors considered its high US exposure in the light of continued weakness in the dollar.Continued weakness in the dollar continues to undermine the market and is likely to come under… Continue reading Sharewatch: Capital Rises On Positive Sentiment
GMG Radio is set to launch a new radio station called Smooth FM across the North West of England.Smooth FM, which will launch in March 2004, will continue to air tracks played on the now defunct Jazz FM, but also aims to appeal to a much broader market.The move follows the results of extensive research… Continue reading GMG Radio Set To Launch New Northern Station
Alco-pop brand Red Square is launching a £6 million television and outdoor advertising campaign featuring Bo Selecta star Avid Merrion.The Christmas campaign will feature the strapline “What Colour’s Your redSQUARE?” and will run throughout December. It will be supported by a series of outdoor ads in London, Birmingham, Manchester and Newcastle promoting redSQUARE’s nationwide sampling… Continue reading RedSQUARE Launches £6 Million Advertising Campaign
Media Audits Group has promoted Pip Hainsworth to the position of deputy managing director as part of a number of senior management changes.Hainsworth, who was formerly managing director of the now defunct Mediahead, joined Media Audits Group earlier this year. She has been working alongside Tony Emment and Nick Sparey to further the recent growth… Continue reading Media Audits Group Promotes Hainsworth To Deputy MD
A new mid-market Sunday newspaper, Life On Sunday, is planning to launch in the new year with a focus on family values and a distinctly anti-tabloid feel.The title is the brain-child of a group of newspaper executives led by Nick Thompson, a former circulation director at News International. The paper is looking to sell around… Continue reading Family Friendly Sunday Newspaper To Launch Next Year
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created targeted ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
Digital marketing company, ValueClick, has appointed Regan Murray as sales manager of its newly established email marketing division.The newly created role will see Murray, formerly sales director of Echo Direct, assume responsibility for rolling out the new email marketing service to UK advertisers. She will also work with key publishers to market a database designed… Continue reading ValueClick Appoints Murray To Lead Email Marketing Arm
The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003
Sales of DAB digital radio sets have increased in the run up to Christmas following a special four week airtime promotion on Virgin Radio.The campaign was Virgin Radio’s biggest ever digital radio promotion and saw the station give away one radio every hour for four weeks in an attempt to boost the profile of the… Continue reading DAB Digital Radio Sales Surge In Run Up To Christmas
