Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half.This H2 ad revenue growth… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade
Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade
New research from Cobra beer has revealed that its first ever five week television advertising campaign doubled brand awareness amongst its key target consumers.The promotion launched in March 2003 and was specifically targeted to a youth audience through Channel 4’s digital channel, E4. According to Cobra, the ad was the most frequently shown on the… Continue reading Television Advertising Lifts Brand Awareness For Cobra
The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003
UK advertising expenditure inched up by a nominal 0.2% year on year during the third quarter of 2003 to reach almost £3.4 billion, as the difficult economic conditions continued to weigh on the market.However, the figures published today in latest Quarterly Survey of Advertising Expenditure reveal impressive gains for commercial radio, which saw adspend increase… Continue reading Gains For Radio And Outdoor Fail To Boost UK Adspend
Ask Jeeves has restructured its senior management team and has appointed Myles Runham to the role of director of strategy.The new role will see Runham, previously head of research, take on responsibility for the development and implementation of all strategic business planning for Ask.co.uk. He will also manage the delivery of intelligence on marketing trends… Continue reading Shake-Up Sees Ask Jeeves Appoint New Director Of Strategy
AOL has launched a new dedicated website to promote the benefits of online advertising to marketers and to explain to agencies how digital campaigns can best be planned and measured.The new website, www.aol.co.uk/mediaspace, is part of a broader campaign to encourage businesses to advertise on the AOL service and will be supported by an extensive… Continue reading AOL Launches Website To Push Online Advertising
Ofcom has announced the appointment of Colette Bowe as the chairwoman of its independent consumer panel, which will advise the new super-regulator on public interest issues.The new position will see Bowe assume responsibility for chairing a panel of ten to twelve part-time members representing to Ofcom the interests of individual consumers and small businesses in… Continue reading Ofcom Names Colette Bowe As Head Of Consumer Panel
Neil ‘Doctor’ Fox has confirmed that he is stepping down as presenter of the Hit 40 chart show next year after more than a decade.Fox, also a judge on ITV’s Pop Idol, will continue to present his weekly afternoon show on London’s Capital 95.8 FM and will head up the search for a replacement to… Continue reading Foxy To Leave Hit 40 After More Than A Decade
