Sales of DAB digital radio sets have increased in the run up to Christmas following a special four week airtime promotion on Virgin Radio.The campaign was Virgin Radio’s biggest ever digital radio promotion and saw the station give away one radio every hour for four weeks in an attempt to boost the profile of the… Continue reading DAB Digital Radio Sales Surge In Run Up To Christmas
Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery, according to the latest set of forecasts from ZenithOptimedia.Also On MediaTel Insight Today…Strong Agency Account Activity In NovemberAdvertising and marketing account activity was strong in November and the ongoing… Continue reading MediaTelINSIGHT: Conditions Are Firming For Ad Recovery
Reed was seen in the spotlight, falling 7.09% revealing it is bracing itself for a slowdown in 2004.According to yesterday’s results, profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science & Medical and Legal divisions is more than… Continue reading Sharewatch: Reed Falls On Cautious Results
Trading conditions in the third quarter of 2003 were difficult but there are signs of an upturn in market confidence in 2004, according to Chime Communications.The advertising and PR firm said today that many clients had reduced expenditure during the hot summer and there has been a delay in the anticipated recovery.The public relations business,… Continue reading Chime Sees Improved Year Ahead
Emap Advertising, Mediaedge:cia and United International Pictures have come together to launch a cross-media campaign to promote the release of the new Paramount Pictures film, The Fighting Temptations.The deal will see Paramount take advantage of Emap’s new red button interactivity on its digital radio services, which enables users to access pages of information and promotions… Continue reading Emap Launches Cross-Media Push To Promote New UIP Film
Ambient media group Sabel Advertising has secured Virgin Records to promote the release of Atomic Kitten’s new album Ladies Night across changing rooms in Pilot stores.The campaign activity will run across all 104 Pilot stores, which stock clothes for women and teenage girls at the lower end of the market. The ads will run across… Continue reading Sabel Launches In-Store Ad Campaign For Virgin
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003 (Non-Subscribers)
The Times Online has re-launched its business channel in the first of a series of changes to its online services.The Times’ business section has been completely re-designed to allow users to assess business information by industry sector, the method used by its paid-for rival, the Financial Times.The site will contain free to access content from… Continue reading Times Online Re-Vamps Business Section
IPC’s high-end lifestyle magazine Wallpaper* is launching a stand-alone urban travel magazine next February entitled Navigator*.The new title, which will be published bi-annually with an A4 format and a cover price of £5.99, will give insights into the world’s most prominent cities.Navigator* will be an extension of the popular travel section within Wallpaper* and will… Continue reading Wallpaper* Launches Travel Magazine
