Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service.The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.Internet users… Continue reading Consumers Are Spending More Time Online
Almost half of media industry professionals believe that the research currently used to measure the effectiveness of advertising is inadequate, according to the latest poll from the MRG.The study of Media Research Group members shows that just 14% of respondents think the current tracking studies, such as Millward Brown, are sufficient to measure the effectiveness… Continue reading Research Claims Ad Effectiveness Measures Are Inadequate
BBC Radio 1 has signed Channel 4 presenter, Vernon Kay, to host a new weekly entertainment programme as part of the station’s revamped weekend line-up.Kay will join the station in January next year and will front a new Sunday show covering the week’s entertainment and showbiz news, with Kay giving his own particular take on… Continue reading Radio 1 Secures Kay To Complete New Weekend Line-Up
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month to 207,423. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s… Continue reading ABC National Newspaper Round-Up – September 2003
A peak of almost 4.3 million viewers tuned in to Sky Sports One on Saturday night to watch live coverage of England’s goalless draw against Turkey.Audiences for the crucial Euro 2004 qualifying match, which saw England secure a place in the finals of next year’s tournament, averaged 3.9 million and provided Sky Sports with what… Continue reading England Game Brings Turkish Delight To Sky Sports
MSN has appointed Chris Dobson as its new general manager of digital marketing sales and trade marketing.The newly created role will see Dobson, who was previously regional sales director at MSN, take on responsibility for developing the group’s advertising sales force. He will also oversee initiatives focussed on dedicated account management and partner retention.Dobson will… Continue reading MSN Appoints Dobson Manager Of Digital Marketing
ITV has unveiled a wide-ranging seven point plan for growth that will help it stave off any American take-over through the launch of a series of new digital channels and a new commitment to produce more format-based television programmes.The strategy has been unveiled in an interview in the Sunday Times with Charles Allen and Michael… Continue reading ITV Unveils Growth Plan And Vows To Fight Off Takeover Bid
The latest ABC figures for September brought impressive news to The Business, which saw circulation increase by a massive 83.6% month on month. However, media buyers will have their eye on the fact that the paper’s increased circulation has been driven by a rise in bulk sales and overseas circulation.Reports suggest that title’s improved fortunes… Continue reading ABC National Newspaper Round-Up – September 2003
Online shopping is becoming a way of life for an increasing number of UK consumers and the Interactive Media in Retail Group estimates that more than £4 billion of goods and services will be bought over the internet in November and December.Also On MediaTel Insight Today…Camera Phone Suppliers Crave Customer SatisfactionGlobal shipments of camera phones… Continue reading MediaTelINSIGHT: E-Tailers Look Forward To Bumper Christmas
Last week’s big movers were ITV partners, Carlton and Granada, which both shot up following the Department of Trade and Industry’s decision to allow their £4 billion merger to go ahead without the divestment of their sales houses (see ITV Cleared To Merge With Sales Houses Intact).The group also unveiled its management board last week… Continue reading Sharewatch: ITV Partners Surge On Merger Decision
