The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase.Also On MediaTel Insight Today…Bronfman Dismisses Rival’s Bid For VUEEdgar Bronfman… Continue reading MediaTel Insight: US Adspend Rises 6.8% In First Half
Capital Radio was seen in the spotlight yesterday, rising 5.97%. However, dealers have attributed the increase to a squeeze in low volume trading.Elsewhere, BSkyB was also in focus, up 2.13% following chief executive, Tony Ball’s, tour de force at last weekend’s International Television Festival, in which he made numerous bullish comments about the Sky and… Continue reading Sharewatch: Capital Radio Rises As Traders Squeeze
Channel Five has secured Cadbury Fingers as the sponsor its new family movie strand, in deal thought to be worth £1.7 million over the next 12 months.The deal comprises promotional spots around all films scheduled on Saturday and Sunday afternoons, with titles including The Addams Family, Flubber and the movie premiere of animated children’s favourite,… Continue reading Five Secures Cadbury For Film Sponsorship Deal
British broadcasters need to take more risks if they are to produce international television hits to rival The Sopranos and Sex And The City, according to Chris Albrecht, chief executive of subscription-funded US cable channel HBO.Delivering The Worldview Address at this year’s Media Guardian Edinburgh International Television Festival, Albrecht, who oversees all of HBO’s original… Continue reading MGEITF 2003: HBO Boss Calls Form More Risky UK Television
ITV’s director of programmes, Nigel Pickard, has outlined plans to revitalise the schedules at the UK’s largest commercial broadcaster, despite news that ITV1’s programming budget for next year will remain static at around £835 million.Speaking at this year’s Media Guardian Edinburgh International Television Festival, Pickard, who took over from David Liddiment last year (see He… Continue reading MGEITF 2003: Pickard Outlines Plans To Revitalise ITV
Radio 1 is the most listened to radio station in Great Britain among adults under 45 years-old, according to the latest wave of research from electronic measurement company, GfK.The third set of results from the contentious National Broadcast Media Survey bring welcome news to the beleaguered station, which saw its weekly reach decline by 6.2%… Continue reading New GfK Survey Shows Radio 1 Is Top Of The Charts
Capital Radio has appointed former Starcom group account director, Gavin Miller, as its new head of commercial marketing, filling the position vacated by Linda Grant when she took control of national advertising sales in May.Miller, who takes up the position on 16 September, will assume responsibility for all marketing, communications, research and creative development for… Continue reading Capital Appoints New Head Of Commercial Marketing
The cost of digital TV set-top box equipment could fall as low as €36 (£27) by 2007, as fierce competition in the supplier market continues to drive down prices, according to a new report from Strategy Analytics.Demand for digital terrestrial TV (DTT) services is starting to look much stronger in Europe, with the UK’s Freeview… Continue reading DTV Equipment Costs To Fall Below £30 By 2007
ITV1 is to update its on-air look with a unified re-branding process designed to coincide with its new autumn programming season (see MGEITF 2003: Pickard Outlines Plans To Revitalise ITV).The new branding will see the creation of over 60 new versions of the existing idents that feature a range of ITV1’s biggest stars. The initiative… Continue reading ITV1 Re-Vamps On Air Look To Coincide With New Schedule
More than 1.68 billion person to person text messages were sent across the four UK GSM networks in July 2003, up from 1.3 billion in the same period the previous year, according to the latest figures from the Mobile Data Association (MDA).July’s figure takes the total number of text messages sent so far during 2003… Continue reading Reality TV Helps To Boost July’s Text Message Total
