Click through rates for email marketing campaigns are increasing, suggesting there maybe more life in the medium than previously believed, according to new research from DoubleClick.The digital marketing agency’s latest Ad Spend Report for the second quarter of 2003 shows that click-through rates on email marketing material have risen to 8.3%, up from 7.5% in… Continue reading New Research Reveals Strength Of Email Marketing
The Advertising Association’s Food Advertising Unit has unveiled a new research study which shows 87% of parents don’t believe that food advertising should be banned.The Family Food Survey, which quizzed over 1,500 adults via an independent website, shows that 63% of parents cite advertising as a major influence on what type of food children asked… Continue reading Research Tackles Food Advertising To Children
Redwood Publishing has secured the contract to publish Royal Mail’s three business to business publications: Response, Sort It and Worldclass.The contract will run for three years and will give Redwood, which also also produces magazines for Marks and Spencer, Boots and Safeways, complete control of the Royal Mail’s portfolio of quarterly publications.Commenting on the win,… Continue reading Redwood Secures Royal Mail Publishing Contract
The BBC would be forced to sell its most popular programmes to rival commercial broadcasters and concentrate more on its public service obligations, under radical new proposals put forward by BSkyB chief executive, Tony Ball.Delivering the MacTaggart Lecture at this year’s Edinburgh International Television Festival, Ball said the Corporation should offer at least six of… Continue reading BBC Should Sell Its Most Popular Programmes
The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report.Also On MediaTel Insight Today…Liberty Leaves VUE Auction As Shortlist Is NarrowedLiberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following… Continue reading MediaTelINSIGHT: PVR Users Avoid Ads, Finds Myers Survey
WPP was seen in focus last week, up 1.54% despite warnings from chief executive, Sir Martin Sorrell, that there will be no return to the boom years of the late 1990s. However, he did predict an upturn in the advertising market next year.Elsewhere, ITV partners Carlton and Granada were seen in focus, up 3.61% and… Continue reading Sharewatch: WPP Rises Despite Negative Comments
Future Publishing’s science fiction magazine, SFX, is to launch a special one off edition dedicated entirely to Buffy The Vampire Slayer.The SFX Unofficial Buffy Collector’s Guide will contain 116 pages devoted to the popular television programme and will be covermounted 24-page booklet of photographs of the Buffy cast. The magazine will also contain a comprehensive… Continue reading SFX Launches Special Buffy Collector’s Guide
Media buying agency, Brand Connection, is to launch a £1.5 million UK advertising campaign to promote Hong Kong as a holiday destination.The Hong Kong Tourism Board will unveil a major print, outdoor and TV promotion in an attempt to to repair the damage caused to its tourist industry by the recent SARS virus. The ads… Continue reading Brand Connection Secures Hong Kong Ad Campaign
BBC director general, Greg Dyke, has a called for Government intervention to prevent the collapse of ITV as a public service broadcaster and has given his support to the proposed Carlton and Granada merger.Dyke told delegates at this year’s Edinburgh Television Festival, said that the meltdown of the advertising market and increasing competition from multichannel… Continue reading Dyke Calls On Government To Strengthen ITV
Future Publishing’s flagship computer games magazine, Edge, is to celebrate its tenth anniversary with ten special covers.The special collector’s covers, which will appear in September’s issue, will each feature the ten most important genres of computer games, from adventure and puzzles to sports and strategy.Commenting on Edge’s anniversary issue, the magazine’s publisher, James Binns, said:… Continue reading Edge Celebrates Birthday With Special Editions
