Mobile operators are in a good position to boost their revenues by offering users compelling mobile phone content, according to a new report by Ovum. The consulting company predicts that by the end of 2005, operators will make more money from content than all other players put together.Also On MediaTel Insight Today…TV Merger Likely To… Continue reading MediaTelINSIGHT:Wireless Operators To Reap Content Revenue Benefits
Chrysalis Radio has secured Telewest Broadband as the six-figure sponsor of Heart 100.7 in the West Midlands.The 12-month deal, planned and negotiated by Media Insight, will run during Nick Piercy’s Evening Drivetime show and will promote Telewest Broadband’s blueyonder 2Mb internet service, which claims to be four times faster than other leading broadband suppliers.On air… Continue reading Chrysalis Brings Telewest To Heart Of West Midlands
Carlton was seen in focus yesterday, down 4.28% as continued concerns over its proposed merger with Granada weighed heavily on the stock.Senior executives at this year’s Media Guardian Edinburgh Television Festival have suggested that the proposed merger will go ahead even if the Government forces them to sell off their airtime sales houses (see ITV… Continue reading Sharewatch: Carlton Falls On Bearish Sentiment
The role of the BBC in the increasingly crowded media marketplace has been the source of much debate and the issue topped the bill once again at this year’s Media Guardian International Edinburgh Television Festival. Tony Ball, chief-executive of BSkyB, delivered an extraordinary James MacTaggart Memorial Lecture, in which he argued that the Corporation’s executive… Continue reading NewsLine Column: James MacTaggart Memorial Lecture
Granada has attacked suggestions by former Channel Five chief executive, David Elstein, that its proposed merger with Carlton could produce more than £100 million of cost savings for the combined ITV company.Elstein, who is reportedly planning to parachute in an alternative management team to run the merged broadcaster, claims that the cost savings generated by… Continue reading Granada Dismisses Elstein’s Merger Savings Calculations
IPC’s flagship men’s lifestyle magazine, Loaded, has appointed Martin Daubney as its new editor following Scott Manson’s decision to step down to launch a new youth title.Daubney joined Loaded in February 2003 from the News of the World, where he edited the paper’s sexy sports page, Sin Bin. Prior to that, he was editor of… Continue reading IPC’s Loaded Appoints Daubney As New Editor
Culture Secretary, Tessa Jowell, has called on British broadcasters to re-run more classic programmes in an unexpected defence of the repeat as a cornerstone of public service broadcasting.Making her first ever appearance at the Media Guardian Edinburgh International Television Festival last weekend, Jowell claimed that “golden nuggets” such as Pride And Prejudice, The Office and… Continue reading MGEITF 2003: Jowell Defends Core Value Of Repeats
The proposed multi-billion merger of the UK’s largest commercial broadcasters, Carlton and Granada, will go ahead even if the Government forces them to sell off their airtime sales houses, according to senior executives at this year’s Media Guardian Edinburgh Television Festival.Tess Alps, chairman of media buying group, PHD, said: “Advertisers are realistic and we know… Continue reading ITV Merger Will Proceed Despite Divestment
IPC’s flagship lifestyle magazine, Wallpaper*, has appointed Rowena Ratnam as its first ever marketing manager.Ratnam joins Wallpaper* from a business development role at photographic agency Red Door. She previously spent six years as communications manager at Rodale, where she was responsible for PR and marketing for Men’s Health magazine.The newly created role will see Ratnam… Continue reading Wallpaper* Appoints First Ever Marketing Manager
The Daily Telegraph is to launch its first ever foray into cinema advertising, with a range of executions designed to build on its “read a bestseller everyday” campaign.The promotion will launch later this month and will give the Telegraph‘s existing £8 million promotional campaign regional exposure for the first time.The cinema push will feature the… Continue reading Daily Telegraph Makes First Foray Into Cinema Advertising
