The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations
The growing spending power of school children aged between 11 and 18 is making them an increasingly lucrative market for advertisers, according to the latest study from youth research group, Vegas.The study shows that the average 13 to 14 year-old has an income of £794 per year, which is primarily derived through their regular pocket… Continue reading New Youth Research Sends Advertisers Back To School
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency.A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see City News). This was brought… Continue reading WPP Sells Zenith Stake To Publicis
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR.Also On MediaTel Insight Today…Camera Phone Sales To Double In 2003Global sales of camera phones are set to rise to more than 50… Continue reading MediaTel Insight: Video On-Demand Gathering Pace, Says InStat
Chrysalis Radio Sales has announced plans to create a dedicated brand team to offer clients integrated sales and sponsorship opportunities across its London-based speech and news stations, LBC 97.3 FM and LBC News 1152 AM.The team, which will be managed by LBC Group head, Vicky Spencer, will work out of Chrysalis Radio’s London’s sales house… Continue reading Chrysalis Launches LBC Brand Team For National Clients
The ASA has censured a promotion in The Sun newspaper after readers complained it was misleading.The promotion was headlined “Do you have the knowledge, £100,000 to be won” and offered readers the opportunity to win a cash prize by selecting the correct answer on a special Sun gamecard.The competition promised a £5,000 cash prize to… Continue reading ASA Upholds Complaints Against Misleading Sun Ad
The market remained in good form yesterday and Pearson, owner of the Financial Times, rose by 2.83% on bullish sentiment.Elsewhere, WPP rose 1.88% despite warnings that the advertising group’s upcoming results may be below analysts expectations (see WPP Puts Faith In The Future).Broader market sentiment remained bullish despite a decline in the University Of Michigan’s… Continue reading Sharewatch: Pearson Rises On Positive Sentiment
New research has revealed US brands are still rated as the coolest and most popular, suggesting the growth of anti-American sentiment following the Iraq conflict may have been overblown.According to the study, which was compiled by the Brand Council, MTV is the coolest media and entertainment brand, Coca-Cola is the coolest drink and DKNY is… Continue reading Research Shows Coca-Cola Is Still The King Of Cool
Hachette Filipacchi is extending the frequency of its Inside Soap magazine from fortnightly to weekly and is relaunching the title with a new modern look and increased editorial content.The move reflects the thriving nature of the celebrity magazine market as readers turn away from older, more traditional women’s titles in search of the latest gossip… Continue reading Hachette’s Inside Soap Goes Weekly After Celebrity Boom
The weakened economic conditions and the war in Iraq have caused the new business market to remain somewhat subdued over the last few months. The latest survey of account activity compiled by the AAR using MediaTel Group’s NewBizMoves database shows that the level of new business activity moving through UK media and advertising agencies fell… Continue reading Feature: UK Agency Business Remains Subdued
