The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations
BBC3, the new entertainment channel for young adults, has revamped its schedules following reports that its launch was marred by a confusing array of programmes.The channel’s controller, Stuart Murphy, has reorganised the autumn schedule into zones to make it easier for viewers to understand and has reportedly admitted that the channel was ‘unnavigatable’ at the… Continue reading BBC Revamps Schedules For The Autumn Season
TalkSPORT has secured Citroen for a week long promotion which will highlight the car manufacturer’s new Berlingo van.The promotion will be based around a competition offering listeners the opportunity to win a brand new Citroen van and will run across the station’s new drivetime programme, hosted by former international footballer, Tony Cascarino (pictured) and Patrick… Continue reading TalkSPORT Secures Citroen For New Berlingo Promotion
The US internet advertising industry reported the second consecutive quarter of growth for the first three months of 2003, with revenues rising 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…UK Media Companies Upbeat On RecoveryThe war-induced anxiety that characterised the first… Continue reading MediaTelINSIGHT: US Internet Adspend Jumps In Q1
Advertising revenues at the Telegraph Group dropped by almost 12% in the second quarter as the downturn in the recruitment sector persisted.The group, which publishes the Daily Telegraph and the Sunday Telegraph said that operating profits were down by £2.1 million to £76.2 million in the three months to June. The two titles saw ad… Continue reading Ad Revenues Plummet At The Telegraph
WPP was seen in focus yesterday, down 1.98% following news it had sold its 25% stake in ZenithOptimedia for $75 million to Publicis, which now has full control of the media buying agency (see WPP Sells Zenith Stake To Publicis).Elsewhere ITV partners, Carlton and Granada were also seen in the spotlight, down 2.91% and 3.70%… Continue reading Sharewatch: WPP Falls Following Zenith Sale
Viacom Outdoor is launching a unique six-week ad campaign to promote Mercedes Benz at Waterloo railway station in London.The campaign will see the luxury car brand showcase the safety features of the its new CLK Cabriolet through a series of 36 specially designed and illustrated panels along the ‘trav-o-lator’ moving walkway that links Waterloo mainline… Continue reading Viacom Outdoor Embarks On Media First With Mercedes
ITV has axed its Saturday morning children’s show, SM:TV Live, after five years and is to replace it with a new entertainment programme made by Carlton.SM:TV Live came to prominence under TV presenters Ant & Dec following its launch five years ago. However, audiences for the show have floundered from highs of around 2 million… Continue reading ITV Axes SM:TV Live After Five Years On Air
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned thier backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned their backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
