ITV’s joint managing directors have attacked the idea of splitting off their ad sales departments in response to wide-ranging proposals put forward by the former head of Channel Five, David Elstein.Writing in today’s Financial Times, Mick Desmond and Clive Jones, claim that contracting out advertising sales to two separate houses would involve “undoing much of… Continue reading ITV Chiefs Dismiss Ad Sales Proposal
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3%.Also On MediaTel Insight Today…Ad Market Begins To ‘Climb… Continue reading MediaTelINSIGHT: US Television Revenues Nudge Up 2.1%
WPP was seen in focus yesterday, down 1.98% following news it had sold its 25% stake in ZenithOptimedia for $75 million to Publicis, which now has full control of the media buying agency (see WPP Sells Zenith Stake To Publicis).Elsewhere ITV partners, Carlton and Granada were also seen in the spotlight, down 2.91% and 3.70%… Continue reading Sharewatch: WPP Falls Following Zenith Sale
Viacom Outdoor is launching a unique six-week ad campaign to promote Mercedes Benz at Waterloo railway station in London.The campaign will see the luxury car brand showcase the safety features of the its new CLK Cabriolet through a series of 36 specially designed and illustrated panels along the ‘trav-o-lator’ moving walkway that links Waterloo mainline… Continue reading Viacom Outdoor Embarks On Media First With Mercedes
ITV has axed its Saturday morning children’s show, SM:TV Live, after five years and is to replace it with a new entertainment programme made by Carlton.SM:TV Live came to prominence under TV presenters Ant & Dec following its launch five years ago. However, audiences for the show have floundered from highs of around 2 million… Continue reading ITV Axes SM:TV Live After Five Years On Air
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned thier backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
UK cinema admissions dipped to 12.4 million during July, down from 15 million in the same period the previous year, as consumers turned their backs on the big screen and flocked to beaches and parks to make the most of the heatwave.Despite the highly anticipated release of Charlie’s Angels 2: Full Throttle cinema admissions averaged… Continue reading Cinema Admissions Feel The Heat During July
Granada Enterprises is launching a £1.5 million television and outdoor advertising campaign to promote a range of products featuring its pre-school character, Engie Benjy.The ‘Is your imagination big enough?’ campaign will promote a specially produced series children’s toys based on the animated series, which features the voices of Pop Idol presenters Ant and Dec.There will… Continue reading Granada Launches £1.5 Million Pre-School Marketing Drive
The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations
BBC3, the new entertainment channel for young adults, has revamped its schedules following reports that its launch was marred by a confusing array of programmes.The channel’s controller, Stuart Murphy, has reorganised the autumn schedule into zones to make it easier for viewers to understand and has reportedly admitted that the channel was ‘unnavigatable’ at the… Continue reading BBC Revamps Schedules For The Autumn Season
