The amount of rich media advertising in the average online campaign has increased significantly over the last year due to its growing effectiveness, according to new research from Dynamic Logic and Nielsen//NetRatings.The research shows the higher cost of using rich media in online advertising campaigns is justified by a better return on investment. It states:… Continue reading Research Confirms Growing Power Of Rich Media Ads
The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad
Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director
Granada Enterprises has secured Burton’s Wagon Wheels as the six-figure sponsor of ITV1’s football preview show, On The Ball, for the second year running.The deal, which launched last weekend to coincide with the start of the new Premiership football season, includes full broadcast sponsorship of the Saturday lunchtime show fronted by Gaby Logan, as well… Continue reading Wagon Wheels Keep On Rolling With ITV’s On The Ball
WPP is expected to announce a fall in profits for the first half of 2003, when it issues interim results this week, but there is growing confidence that the advertising industry is emerging from recession.According to a report in The Observer, WPP’s chief executive Martin Sorrell does not foresee any recovery until late-2004 but there… Continue reading WPP Puts Faith In The Future
The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading MediaTel Insight: US Media And Communications Forecast
BSkyB was seen in focus last week with shares falling 2.53% to close at £6.94˝, despite comfortably beating market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million (see BSkyB Results Beat Market Expectations As Subs Hit 6.8m).The satellite broadcaster has also been in the… Continue reading Sharewatch: BSkyB Falls Despite Boosting Subscribers
BSkyB’s £1.024 billion deal with the Premier League has come under further threat following reports that rival broadcasters plan to complain to the Competition Commission that the football rights auction was unfair (see BSkyB And BBC Big Winners In Premiership Bidding Contest).It is understood the broadcasters that missed out on the rights to screen live… Continue reading Rival Broadcasters Round On BSkyB’s Premiership Deal
MTV UK and Ireland has secured Wrigley’s Extra as the six-figure sponsor of its flagship Total Request Live show.The deal, brokered by Viacom Brand Solutions and Sponsorcom, will include break bumpers and integrated sponsorship of the show, which will be supported by a terrestrial TV and national radio advertising campaign.Total Request Live, which is MTV’s… Continue reading MTV Secures Wrigley’s Extra For TRL Sponsorship
Emap Advertising has secured Nokia as a major client for its recently launched youth-targeted sales package, OneNation.The deal will see the new Nokia 3300 music phone promoted across Emap’s Kiss, Smash Hits, Friday Night Kiss and Big City Network, enabling the brand to target radio listeners under the age of 35 on a national scale.Nokia… Continue reading Emap Secures Nokia For OneNation Ad Push
