Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency.A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see City News). This was brought… Continue reading WPP Sells Zenith Stake To Publicis
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR.Also On MediaTel Insight Today…Camera Phone Sales To Double In 2003Global sales of camera phones are set to rise to more than 50… Continue reading MediaTel Insight: Video On-Demand Gathering Pace, Says InStat
Chrysalis Radio Sales has announced plans to create a dedicated brand team to offer clients integrated sales and sponsorship opportunities across its London-based speech and news stations, LBC 97.3 FM and LBC News 1152 AM.The team, which will be managed by LBC Group head, Vicky Spencer, will work out of Chrysalis Radio’s London’s sales house… Continue reading Chrysalis Launches LBC Brand Team For National Clients
WPP was seen under pressure yesterday, inching up 0.13% despite broader market optimism. The group is expected to announce a fall in profits for the first half of 2003 when it issues its interim results this week (see WPP Puts Faith In The Future).Elsewhere, Carlton fell 0.55% despite the bullish market. Investors continue to consider… Continue reading Sharewatch: WPP Falters Ahead Of Results
As broadcast media channels turn up the volume of premium rate SMS promotions, Nick Wiggin, mobile marketing specialist at WhoHow, argues that most consumers are savvy enough to know what’s going on with text promotions, while short sighted media owners risk suffering long term negative association with their brand from those consumers that do not… Continue reading NewsLine Column: Premium Rate SMS – Risk vs Reward
Support for the BBC’s public funding system has received a boost after just 17% of consumers said they wouldn’t object to seeing advertising on the Corporation’s channels, according to the latest research from Key Note.The study shows that women are slightly more opposed to an advertising friendly BBC than men, while just 9% of the… Continue reading Consumers Switch Off To Ads On BBC Channels
Heinz has been revealed as the most remembered brand in the UK ahead of some of the best known international names, which failed to get mentioned in a series of consumer surveys carried out over the last year.Heinz brand came out top in four out of five polls conducted by market research group, Martin Hamblin… Continue reading Survey Shows Brands Mean Heinz For UK Consumers
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
The amount of rich media advertising in the average online campaign has increased significantly over the last year due to its growing effectiveness, according to new research from Dynamic Logic and Nielsen//NetRatings.The research shows the higher cost of using rich media in online advertising campaigns is justified by a better return on investment. It states:… Continue reading Research Confirms Growing Power Of Rich Media Ads
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
