DoubleClick has secured several partnerships to expand its search engine marketing solutions for clients.The digital media group has signed reseller agreements with iProspect and TrafficLeader enabling it to provide natural search engine marketing services and paid search inclusion technology to clients looking to increase return on investment on the internet.DoubleClick claims the deals will help… Continue reading DoubleClick Expands Search Engine Marketing Offering
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
Future Publishing has acquired Carlton Stanhope Media’s Future Home magazine and plans to merge it with its existing Digital Home title.The move will see the significant expansion of Future’s monthly home interest magazine, which was tested with a one-off edition last Christmas and launched as a monthly stand alone title in May (see Future Publishing… Continue reading Future Expands Digital Home Magazine With Acquisition
The Telegraph is launching a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK.The 24-page tabloid supplement will be published next Saturday and will offer readers that collect tokens from the Daily and Sunday Telegraph, specially discounted deals at 500 UK restaurants.A… Continue reading Telegraph To Promote Discount Dining With Ad Campaign
The second half of 2003 promises to be as difficult for ITV as the first with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading MediaTel Insight: ITV Treads Water In Difficult Seas
WPP was seen under pressure yesterday, inching up 0.13% despite broader market optimism. The group is expected to announce a fall in profits for the first half of 2003 when it issues its interim results this week (see WPP Puts Faith In The Future).Elsewhere, Carlton fell 0.55% despite the bullish market. Investors continue to consider… Continue reading Sharewatch: WPP Falters Ahead Of Results
As broadcast media channels turn up the volume of premium rate SMS promotions, Nick Wiggin, mobile marketing specialist at WhoHow, argues that most consumers are savvy enough to know what’s going on with text promotions, while short sighted media owners risk suffering long term negative association with their brand from those consumers that do not… Continue reading NewsLine Column: Premium Rate SMS – Risk vs Reward
Support for the BBC’s public funding system has received a boost after just 17% of consumers said they wouldn’t object to seeing advertising on the Corporation’s channels, according to the latest research from Key Note.The study shows that women are slightly more opposed to an advertising friendly BBC than men, while just 9% of the… Continue reading Consumers Switch Off To Ads On BBC Channels
Heinz has been revealed as the most remembered brand in the UK ahead of some of the best known international names, which failed to get mentioned in a series of consumer surveys carried out over the last year.Heinz brand came out top in four out of five polls conducted by market research group, Martin Hamblin… Continue reading Survey Shows Brands Mean Heinz For UK Consumers
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
