As media planners become increasingly difficult to impress, James Papworth, ad marketing manager at IPC Prospector, explains why a growing number of media owners are taking a different approach to the way they commission their research.What are the most (in) famous words ever spoken before a judge and a jury?“Not guilty” by O.J Simpson? “You… Continue reading NewsLine Column: Can You Handle The Truth?
H Bauer has announced plans to close its fledgling teenage title, Blush!, less than a year after its launch.The magazine for 10 to 14 year-old girls went on sale last September with an initial print run of 250,000. The title contained a mix of quizzes, flowcharts and story sections, as well as the latest celebrities… Continue reading H Bauer Calls Time On Blush! Magazine
BSkyB has comfortably beaten market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million, the group announced this morning.This is even higher than a revised and upgraded forecast from Lehman Brothers, which claimed that there would be 128,000 additions, ahead of the 100,000 market consensus… Continue reading BSkyB Results Beat Market Expectations As Subs Hit 6.8m
Responsible drinking organisation, The Portman Group, is launching an ambient media campaign that will use talking posters in pub toilets to promote sensible drinking.The posters, which are part of the ‘If you do do drink, don’t do drunk’ campaign, will be displayed in 200 pub toilets up and down the country. Designed to surprise and… Continue reading Talking Poster Campaign To Promote Sensible Drinking
Media Audits Group is continuing its recruitment drive with the appointment of George Patten as consultant.Patten, who takes up his new position on 18 August, joins from PHD where, as broadcast group manager, he worked across some of the agency’s biggest accounts including HSBC, Warner Bros, Prudential and Waterstones.Commenting on his appointment, Patten said: “I… Continue reading Media Audits Group Continues Recruitment Drive
Barclay Knapp is stepping down as chief executive of troubled cable operator, NTL, just months after it emerged from Chapter 11 bankruptcy.Knapp, who joined NTL ten years ago, will step down from his current role at the close of business on Friday, but will stay at the company until the end of the year to… Continue reading NTL Welcomes New Chief Executive As Knapp Steps Down
Flextech’s executive vice president of commercial, David Cuff, is stepping down after two and a half years at the company to pursue new challenges.Cuff joined Flextech as commercial director in 2000 and moved into his current role last year. He will leave the company, whose portfolio of TV channels includes Trouble, Bravo and Living TV,… Continue reading Cuff Leaves Flextech Behind To Pursue New Challenges
A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market.Also On MediaTel Insight Today…US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2GartnerG2 says that whilst agencies have so far… Continue reading MediaTel Insight: Urban TV Audiences Willing To Go Digital
The underlying rate of UK inflation rose to 2.9% in July, up by 0.1% on the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation, which includes mortgage interest payments, rose by 0.2% to 3.1% during July and remained well above the Government’s target of 2.5%.According… Continue reading Surprise Surge In UK Inflation During July
BSkyB was seen in focus ahead of the release of today’s financial results, which analysts have predicted will reveal a strong performance at the group. Shares in the satellite broadcaster were seen up 1.61% yesterday.Sky recently secured exclusive live television rights to Premiership football for a further three years (see BSkyB And BBC Big Winners… Continue reading Sharewatch: BSkyB Rises Ahead Of Strong Results
