The National Magazine Company is planning to take on rival Condé Nast’s Glamour with the launch of a special travel-sized version of its flagship women’s monthly, Cosmopolitan.The special A5 version of the magazine, which goes on sale on 18 September, will appear at a controlled number of retail outlets, including W.H Smith Travel stores and… Continue reading Cosmo Moves On Glamour With New Travel-Sized Format
Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services.Also On MediaTel Insight… Continue reading MediaTel Insight: Digital TV To Reach 50% Of US Homes By 2005
BSkyB was seen in focus ahead of the release of today’s financial results, which analysts have predicted will reveal a strong performance at the group. Shares in the satellite broadcaster were seen up 1.61% yesterday.Sky recently secured exclusive live television rights to Premiership football for a further three years (see BSkyB And BBC Big Winners… Continue reading Sharewatch: BSkyB Rises Ahead Of Strong Results
BT has launched a series of summer promotions in an attempt to increase uptake of its broadband internet services.The promotions, which run throughout August and September, will see the telecoms giant offer a range of incentives to tempt consumers to sign-up to its high-speed BT Broadband and BT Openworld products.The special offers include free connection… Continue reading BT Launches Summer Promotions To Boost Broadband
As media planners become increasingly difficult to impress, James Papworth, ad marketing manager at IPC Prospector, explains why a growing number of media owners are taking a different approach to the way they commission their research.What are the most (in) famous words ever spoken before a judge and a jury?“Not guilty” by O.J Simpson? “You… Continue reading NewsLine Column: Can You Handle The Truth?
H Bauer has announced plans to close its fledgling teenage title, Blush!, less than a year after its launch.The magazine for 10 to 14 year-old girls went on sale last September with an initial print run of 250,000. The title contained a mix of quizzes, flowcharts and story sections, as well as the latest celebrities… Continue reading H Bauer Calls Time On Blush! Magazine
BSkyB has comfortably beaten market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million, the group announced this morning.This is even higher than a revised and upgraded forecast from Lehman Brothers, which claimed that there would be 128,000 additions, ahead of the 100,000 market consensus… Continue reading BSkyB Results Beat Market Expectations As Subs Hit 6.8m
Responsible drinking organisation, The Portman Group, is launching an ambient media campaign that will use talking posters in pub toilets to promote sensible drinking.The posters, which are part of the ‘If you do do drink, don’t do drunk’ campaign, will be displayed in 200 pub toilets up and down the country. Designed to surprise and… Continue reading Talking Poster Campaign To Promote Sensible Drinking
Media Audits Group is continuing its recruitment drive with the appointment of George Patten as consultant.Patten, who takes up his new position on 18 August, joins from PHD where, as broadcast group manager, he worked across some of the agency’s biggest accounts including HSBC, Warner Bros, Prudential and Waterstones.Commenting on his appointment, Patten said: “I… Continue reading Media Audits Group Continues Recruitment Drive
Barclay Knapp is stepping down as chief executive of troubled cable operator, NTL, just months after it emerged from Chapter 11 bankruptcy.Knapp, who joined NTL ten years ago, will step down from his current role at the close of business on Friday, but will stay at the company until the end of the year to… Continue reading NTL Welcomes New Chief Executive As Knapp Steps Down
