Radio station operator and production company, UBC Media, said that it has managed to boost commercial airtime revenues in June and July, after taking ‘remedial action’ earlier in the year.In June, UBC said that airtime sales for the first two months of its financial year were below expectations. The group then took ‘swift remedial action’… Continue reading UBC Sees Radio Revenue Turnaround After Weak Start
Opus has secured Toyota Avensis as the new sponsor of Classic FM’s Smooth Classics At Seven, in an innovative deal that includes an hour of commercial-free broadcasting on the station.The media partnership is worth in excess of £300,000 and includes full on air and online sponsorship. For the first time Classic FM listeners will also… Continue reading Opus Secures Toyota For Ad Free Hour On Classic FM
Internet advertising is becoming increasingly popular amoungst FMCG brands and Britvic has announced plans to increase its investment in new media with an extensive campaign to promote its Tango softdrink online.The campaign is based around an on-pack promotion, developed in association with PlayStation 2, which offers consumers the chance to win PlayStation 2 products on… Continue reading Britvic Turns To The Internet For Tango Advertising
AOL has secured an agreement with RealNetworks to provide its broadband members with video content from the latest series of Pop Idol, in a bid to boost uptake of its high-speed internet service.AOL will be the only broadband service provider to offer its subscribers Pop Idol video content free of charge, when the popular television… Continue reading AOL Hopes To Boost Broadband With Pop Idol
Condé Nast and Ministry Of Sound have moved to deny rumours that their joint lifestyle title, Trash, is set to fold after just one issue and are claiming the magazine had a strong sales debut.Ministry insists the pilot issue recorded strong sales and is already outselling many of its competitors in the music and style… Continue reading Condé Nast And Ministry Declare Faith In Trash
Following an extensive bidding process, the satellite broadcaster BSkyB has secured exclusive live television rights to Premiership football for a further three years in separate deals totalling £1.024 billion.The free to air highlights package has been awarded to the BBC for £105 million, paving the way for the return of Match Of The Day on… Continue reading BSkyB And BBC Big Winners In Premiership Bidding Contest
Consumers are catching on to the benefits of digital radio and new research from Dixons suggests the revolution is rapidly gathering pace with digital radios now accounting for half the sales of all portable radio sets.The electronics retailer, which made around 50% of its radio set revenues from digital devices, claims the increasing range and… Continue reading Consumers Catch On To Digital Radio As Sales Increase
Strategy Analytics questioned 525 US broadband households on which kinds of services they would be interested in and whether they would be willing to subscribe to them. The response was that a significant majority of people are still unwilling to pay for online content.Also On MediaTel Insight Today… Demand For Integrated Digital TV Sets To… Continue reading MediaTel Insight: Broadband Users Want Premium Content
ITV’s Pop Idol is expanding its interactive applications to enable viewers to vote for contestants via their remote controls for the first time.Fans of the reality-TV talent show will be able to access a range of interactive content and a number of games created by Littlewoods Game On. The new services will be available on… Continue reading Pop Idol Expands Interactive Applications
BSkyB was seen in the spotlight ahead of today’s expected decision over the Premier League’s football rights package. It is understood that the satellite broadcaster is offering a lump sum for the bulk of rights, which is thought to include separate offers for individual packages and a substantial bid for the entire bundle based on… Continue reading Sharewatch: BSkyB Falls Ahead Of Football Rights Decision
