ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Commentators are talking of a continued cautiousness in the advertising market partly as a… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.Also On MediaTel Insight Today…Western European Mobile Market Will Hit Saturation By 2007The number of mobile users worldwide will surpass two billion… Continue reading MediaTel Insight: Multichannel Consumers Demand More Content
ITV Partners, Carlton and Granada, were seen in focus yesterday, up 2.29% and 1.52% respectively as bullish sentiment lifted key media stocks.Elsewhere, Telewest was seen under pressure, down 14.29% on continued negative sentiment in the telecoms sector.Meanwhile, the dotcom sector was given a boost after Lastminute.com reported it was on track to make its first… Continue reading Sharewatch: ITV Partners Rise On Positive Sentiment
The Advertising Standards Authority has slammed French Connection for an email campaign promoting its branded clothes and condoms.The email offered a free pack of condoms with the first 200 online orders for t-shirts, which contained the slogans “FCUK, If You Don’t Believe In Oral Sex Keep Your Mouth Shut”, “Practise Safe Sex Go FCUK Yourself”… Continue reading ASA Upholds Complaints Against Raunchy French Connection Ads
Figures compiled by Nielsen Media Research exclusively for NewsLine suggest that the difficult market conditions and the growing number of digital radio formats is helping to drive down advertising revenue at the UK’s most established national commercial radio stations.The data shows that Classic FM, which is the country’s most popular commercial station, with more than… Continue reading Feature: National Commercial Stations Feel The Squeeze
Guardian Media Group has agreed a deal to take full control of Trader Media Group, publisher of the car magazine AutoTrader.TMG which owns 70 publications in the UK and Ireland also has operations in Italy, Holland and South Africa.As the company is valued at £1.14 billion, GMG will pay almost £600 million for the 52%… Continue reading GMG Buys Up AutoTrader Publisher
BBC Magazines has joined forces with Dorling Kindersley publishing to create a new development title for children aged between two and five.The new 24-page monthly publication, entitled My First Magazine, will be based around concepts developed in Dorling Kindersley’s pre-school range of books and will attempt to introduce young readers to the world around them… Continue reading BBC Magazines Teams With DK Publishing For New Title
The BBC has announced that a two part special of its hit comedy, The Office, will be screened on its flagship BBC1 station this Christmas.BBC director of television, Jana Bennett, said the series had gained a “huge and loyal” fan base when it appeared on BBC2, but explained the Corporation had decided to screen the… Continue reading BBC1 To Screen The Office This Christmas
Capital Radio has appointed Jane Bardsley as its new head of commercial marketing, following the recent restructure of its senior management team.Bardsley, who has a twelve month contract covering maternity leave for Juliet Browse, will focus on trade marketing and public relations for the group’s seven brands: Capital FM, Century FM, Capital Gold, Xfm, Choice,… Continue reading Capital Radio Appoints New Head Of Commercial Marketing
Granada’s Men & Motors channel has secured Tracker vehicle recovery systems for its first ever TV ad campaign.The campaign breaks later this month and will see Tracker exclusively promoted across the specialist motor channel. The activity consists of a range of 30-second commercial combined with a viewer competition based around the channel’s coverage of the… Continue reading Granada Secures Tracker For Men & Motors Ad Campaign
