The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.Also On MediaTel Insight Today…Western European Mobile Market Will Hit Saturation By 2007The number of mobile users worldwide will surpass two billion… Continue reading MediaTel Insight: Multichannel Consumers Demand More Content
ITV partners, Carlton and Granada, were in focus again yesterday after a note from leading brokers, Morgan Stanley, reiterated an underweight rating for the two groups.According to analysts, there are likely to be incremental costs if Carlton and Granada’s sales houses are spun off to enable their merger to go through. These are expected to… Continue reading Sharewatch: ITV Partners Fall On Negative Guidance
Channel Five has unveiled its autumn programming schedule, which features a new fly-on-the-wall series following the life of former boxer Chris Eubank.The At Home With The Eubanks show will be the lynchpin of the channel’s original programming and Five will also screen a special boxing match between Eubank and Nigel Benn.The popular ex-BBC2 show, Robot… Continue reading Five Banks On Reality For Autumn Schedule
Rupert Howell, the former founding partner of HHCL & Partners, is to become president of McCann-Erickson’s Europe, Middle East and Africa group and chairman of the UK and Ireland group.The appointment ends weeks of speculation and will see Howell take a place on the McCann-Erickson Worldwide board. He replaces Ben Langdon who was ousted from… Continue reading Howell To Head Up McCann-Erickson Europe
Reed Elsevier today reported a 3% increase in pre-tax profits for the first half of 2003 and expressed confidence that full year revenue growth targets will be reached.The Anglo-Dutch publisher outperformed analysts’ expectations and the market as a whole partly as a result of a 4% rise in revenues at the science and medical unit,… Continue reading Reed On Target As Profits Rise In H1
Hitwise has launched a new search marketing analysis product to monitor how consumers use 70 of the world’s most popular search engines.The new product, entitled Search Terms, reports on over 60,000 of the most popular websites worldwide, across the top 70 global search engines. The product revels which keywords are successfully typed into search engines,… Continue reading Hitwise Launches New Search Monitoring Product
Viacom’s new cross-platform media division, Viacom Plus, has secured a ground-breaking £3.5 million campaign to advertise Heinz’s new frozen snack brand across its media and retail properties.The campaign is significant as it marks a media first with Viacom Plus developing both the media strategy and creative, as well as running the campaign on its various… Continue reading Viacom Teams With Starcom For Landmark Heinz Deal
Virgin Radio has appointed former Capital Radio marketing director, David Andrews, to head up its marketing team, as it increases its efforts to attract new listeners in the face of growing competition.The newly created role will see Andrews take on responsibility for the strategic direction of Virgin Radio’s marketing. He will also oversee the planning… Continue reading Virgin Radio Appoints Former Capital Marketing Chief
Vodafone live! has teamed up with Thomson Directories to provide mobile phone users with information about amenities and services in their area, a move which is set to revolutionise SMS advertising.The new location-based text message and WAP service will offer Vodafone users a variety of information on their local area by using satellite tracking technology.… Continue reading Location-Based Services To Revolutionise SMS Ads
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Commentators are talking of a continued cautiousness in the advertising market partly as a… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
