Granada Enterprises has secured foreign exchange company Travelex as the exclusive broadcast and online sponsor of ITV1’s coverage of this year’s Rugby World Cup.The integrated deal incorporates all aspects of ITV1’s coverage of the tournament, which takes place in Australia between 10 October and 22 November, including live matches, highlights, promotional marketing and the soon… Continue reading Granada Secures Travelex For ITV Rugby Sponsorship
NatMags’ glossy monthly title for women, Company, has secured FreshLook Colour Contact Lenses to sponsor this year’s High Street awards.The sponsorship package includes full sponsorship of the competition, which will launch in the September edition of Company to find the best brands on the high street. The competition will be promoted by an editorial survey,… Continue reading Company Secures FreshLook For High Street Awards
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Also On MediaTel Insight Today…Three-Way Battle For Mobile Football RightsVodafone and BSkyB have joined… Continue reading MediaTel Insight: ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
Trinity Mirror was seen in the spotlight yesterday, inching up 0.21% despite news of 45 further job losses across the editorial department of the Daily Mirror and the announcement that the Welsh edition of the paper will cease to exist as a stand alone title (see Jobs Go At The Daily Mirror As Cost Cutting… Continue reading Sharewatch: Trinity Inches Up Following Job Losses
Recent research from the ASA has revealed that the number of complaints relating to sexist advertising has soared since the hey day of laddism in the early nineties, so why are advertisers getting it so wrong ? Charlotte Scales, from Naked Communications, claims the answer may lie in the gender imbalance in the ad industry… Continue reading NewsLine Column: What Women Want
GWR’s sales house, Opus, has secured Cointreau for an extended sponsorship agreement across Classic FM.The deal marks the second consecutive year that Cointreau has invested in Classic FM and includes on-air promotion, event sponsorship, activity in the Classic FM magazine and branding on the radio station’s website (see Opus Secures Cointreau Sponsorship Of Classic FM).The… Continue reading Opus Secures Cointreau For Classic FM Sponsorship
New research from Granada Enterprises has revealed that sales of Heinz Salad Cream have increased significantly following the brand’s sponsorship of Emmerdale on ITV1.Heinz Salad Cream has been sponsoring the five nights a week soap from the beginning of May in a six-month package worth around £6 million, in an attempt to connect with viewers… Continue reading Granada Reveals Success Of Heinz Salad Cream Campaign
Digital media planning and buying agency, i-level, has appointed former IPC and Zenith Media director, Faith Carthy, to the position of group managing director.Carthy, who joined i-level in 2000, takes up the role next month and will replace Nick Gutfreund, who is leaving after two years as managing director to pursue a career in furniture… Continue reading Carthy Replaces Gutfreund As i-level Managing Director
Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured Guess watches to sponsor a global advertising campaign to find the next supermodel.The campaign, to find the new face of the Guess fashion brand, will run across 60 countries wordwide and will feature advertising and promotional campaigns backed by editorial support in 29 editions of Elle… Continue reading Elle Teams With Guess For Global Ad Campaign
